scholarly journals “Pay to Play” in the German Book Trade?

2021 ◽  
Author(s):  
Corinna Norrick-Rühl ◽  
Christian Alexander Peter ◽  
Lena Schüler
Keyword(s):  
Market Power ◽  
Book Trade ◽  
Brand Name ◽  
Trade Publishing ◽  
Interdisciplinary Perspective ◽  
Book Studies

AbstractThis paper considers the success of the thriller Der neunte Arm des Oktopus (transl.: The Ninth Arm of the Octopus, Cologne: Bastei Lübbe, November 2020) by German drugstore magnate Dirk Rossmann. Certain elements of brand-name authorship are applicable here, but the market power of Rossmann goes far beyond name recognition. Beyond the typical marketing for a ‘big book’ in the sense of contemporary trade publishing, Rossmann flooded the campaign with his own funds. This contribution approaches an unlikely case study through a trilateral interdisciplinary perspective (book studies, economics, law), underlining the unequal footing on which books enter the market.

PRINT, PUBLICATION, AND RELIGIOUS POLITICS IN CAROLINE ENGLAND

2008 ◽  
Vol 51 (2) ◽  
pp. 285-313 ◽  
Author(s):  
PETER MCCULLOUGH
Keyword(s):  
Book Trade ◽  
Original Research ◽  
Religious Change ◽  
Religious Ideology ◽  
Charles I ◽  
Religious Conservatism ◽  
Politics And Religion ◽  
The Family ◽  
Life Career

ABSTRACTThis article uses original research in archival sources, many of them not yet exploited by scholars of the early modern book trade, to demonstrate that the confluence of a printer-publishers' political and religious ideology and his trade was possible during the reign of Charles I. A detailed case-study of the family, life, career, as well as publications of Richard Badger (1585–1641), reveals that his emergence from the late 1620s as William Laud's house printer was rooted in a complex web of locality, kinship, self-promotion, and patronage that had at its heart a religious conservatism that flowed logically and, for a time, successfully into the movement now known as Laudianism. The article offers simultaneous insights into politics and religion in the Caroline book trade, and the emergence, flourescence – and collapse – of Laud's programme for religious change.

Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands

Semiotica ◽  
2019 ◽  
Vol 2019 (230) ◽  
pp. 475-493
Author(s):  
Ying Cui
Keyword(s):  
English Translation ◽  
Brand Personality ◽  
Brand Names ◽  
Brand Name ◽  
Cultural Meanings ◽  
Chinese Consumers ◽  
Personality Dimensions ◽  
Self Perceptions ◽  
Chinese And English

Abstract Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a reference for translators. This investigation studies the brand personality frameworks for English and Chinese consumers, analyzes a corpus of 477 Chinese-English men’s clothing brands, summarizes the major personality dimensions for men’s clothing brands, and explores how they are transferred in translation. As brand personalities reflect target consumers’ psychology to a certain extent, exploring the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands can reveal the differences between Chinese and English male consumers’ values and mentality, which can serve as a reference for translators and international businesses.

A Dowry, Will, and Blended Family of Calvin’s Geneva Put Anne Colladon, to the Test

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Jeannine Olson
Keyword(s):  
Sixteenth Century ◽  
Early Modern ◽  
Book Trade ◽  
Blended Family ◽  
Financial Problems ◽  
Complex Situation ◽  
Untimely Death ◽  
The Reformation

AbstractAnne Colladon, widow of Laurent de Normandie, financier of the mid-sixteenth century Genevan book trade, grappled with Laurent’s first wife’s estate and her adult stepsons’ claims on her estate. This case study of a famous family of French origin reveals complexities of early-modern systems of dowries and wills and problems for a second wife and her daughter. Normandie was a great hero of the Reformation because of his financing of Calvin’s publications and his dispatching of colporteurs carrying Bibles, catechisms, and Psalters into France. Anne was from a prominent family that fled France for Geneva (1550). She was an astute business woman and seemingly responsible mother but she inherited a complex situation after Normandie’s untimely death of the plague in 1569. She was left with financial problems and two stepsons in a blended family that included three children she had conceived with Laurent. It was not an easy mix.

scholarly journals Branding a Memorable: Case Study on Residivist Streetwear Bandung

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Safiratul Zakiyah ◽  
Yulianti Yulianti
Keyword(s):  
Product Design ◽  
Qualitative Method ◽  
Sales Promotion ◽  
Brand Name ◽  
Case Study Approach ◽  
Study Approach ◽  
Former Prisoners ◽  
Branding Strategies ◽  
Prison Culture

The trust issue occurred toward the former prisoners made it difficult for them to return to society. Based on this issue, an effort was made to counter the stereotypes developed in the community. Unlike other clothing businesses, Residivist Streetwear has a unique concept, which manifested in the design of its products. Residivist Streetwear uses the idea of "Prison Culture" in every designs. Moreover, 99% of its employees are recidivists. With the stigma and discrimination that the ex-prisoners received, it is not easy for Residivist Streetwear to make its brand known and accepted by the community. This article aims to find and to analyze Residivist Streetwear’s branding strategies. The method used in this study is a qualitative method with a case study approach. Based on the research, it was found that Residivist Streetwear’s branding strategies included, (1) increasing brand appeal through product maker’s background, brand name, product hang tag, and the use of product design with the "Prison Culture” concept; (2) communicating brands through endorsement, sales promotion, social media, television, and various events and programs of the Anugerah Insan Residivist Foundation; (3) the use of product design with the concept of “Prison Culture” is a hallmark of Residivist Streetwear in changing the stigma aimed by the community to ex-convicts.

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