scholarly journals Branding a Memorable: Case Study on Residivist Streetwear Bandung

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Safiratul Zakiyah ◽  
Yulianti Yulianti

The trust issue occurred toward the former prisoners made it difficult for them to return to society. Based on this issue, an effort was made to counter the stereotypes developed in the community. Unlike other clothing businesses, Residivist Streetwear has a unique concept, which manifested in the design of its products. Residivist Streetwear uses the idea of "Prison Culture" in every designs. Moreover, 99% of its employees are recidivists. With the stigma and discrimination that the ex-prisoners received, it is not easy for Residivist Streetwear to make its brand known and accepted by the community. This article aims to find and to analyze Residivist Streetwear’s branding strategies. The method used in this study is a qualitative method with a case study approach. Based on the research, it was found that Residivist Streetwear’s branding strategies included, (1) increasing brand appeal through product maker’s background, brand name, product hang tag, and the use of product design with the "Prison Culture” concept; (2) communicating brands through endorsement, sales promotion, social media, television, and various events and programs of the Anugerah Insan Residivist Foundation; (3) the use of product design with the concept of “Prison Culture” is a hallmark of Residivist Streetwear in changing the stigma aimed by the community to ex-convicts.

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 34
Author(s):  
Muh. Firyal Akbar ◽  
Sri Handyani Suprapto ◽  
Widya Kurniati Mohi

This research is generally aimed at strengthening Muhammadiyah union institution in one of Muhammadiyah's business charity in Gorontalo Province, whereas specifically the purpose of this research is to know objective description about reality that happened at campus of Muhammadiyah University of Gorontalo from organizational culture that developed on campus This, taking into account the organizational culture found in Muhammadiyah in accordance with the PHIWM. This research uses qualitative method with case study approach. Data collection techniques used are observation, interview and documentation. Research time started from January to June 2017 From the results show that the employees have not implemented properly. Indicators of hard work still have not shown good results because most employees still do not understand the main duties and functions in work. Discipline indicators are also not well implemented where there are still many employees who enter the campus through the provisions of the time set as well while attending events on campus and when entering the time of prayer still not heed these things. The last indicator is the optimization in the work also has not shown the maximum results because only a few who are able to work effectively in accordance with the work agenda that they set previously.


2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.


2019 ◽  
Vol 4 (1) ◽  
pp. 34-44
Author(s):  
Indah Ahdiah

AbstrakThis study aims to determine the background and motivating factors for survivors to become local volunteers in the earthquake, tsunami and liquefaction natural disasters that occurred on September 28 in the city of Palu. The method used is a qualitative method with a case study approach. The results of the study showed that being a survivor's background in volunteering was a position as a board or member of Muhammadiyah, and there was also an interest in MDMC work. The driving factors (1) imply the meaning of Al Maun, be useful human beings, (2) as an act of gratitude, (3) an expression of gratitude for the opportunity of life given by God, (4) working as a volunteer becomes one of the ways to restore emotions.Keywords : survivor, volunteer, humanitarian organizations


2020 ◽  
Vol 8 (2) ◽  
pp. 225
Author(s):  
Cut Meutia Karolina ◽  
Eni Maryani ◽  
Dian Wardiana Sjuchro

Bioskop Harewos is a cinema that specialized in visually impaired film viewers in Bandung, Indonesia.  The cinema runs with a traditional and distinct watching process. Some important concepts used in this research are related to communication competences; Visually impaired; and film. Using a qualitative method with constructivism paradigm and case study approach, this research tries to uncover several aspects, such as the communication capabilities of Visual Readers in Bioskop Harewos; the management effort of Bioskop Harewos in enhancing the communication effectiveness between Visual Readers and visually impaired viewers; also the competency of communication skills that required by Visual Readers. The result of this study revealed that the communication skills of Visual Readers in terms of being a prompter to visually impaired viewers were still under expectation. In terms of improving communication skills, the manager of the Bioskop Harewos has made several introductions and pre-viewing activities, yet the result is not as expected. This research also found three key competencies that are a necessity to be possessed by Visual Readers.


2020 ◽  
Vol 3 (2) ◽  
pp. 109-123
Author(s):  
Lisna Syadiah ◽  
Danang Harito Wibowo

This research examines in detail and academically the characteristics of the Paramount Modern Market, then conducts a post-occupational evaluation on the Paramount Modern Market building comprehensively. The object of study was chosen based on its location in the commercial superblock area, market design evolution, and in Gading Serpong commercial area there was an acceleration of economic growth. This study discusses the analysis of the application of the concept of green city in cluster dwellings in Gading Serpong. The method used in this study is a descriptive qualitative method that is carried out with a case study approach, as well as using inductive post-occupational evaluation techniques. The research found are the characteristics of the spatial, technical, and stylistic systems of the Paramount Market building are already efficient, quite in accordance with established rules, and can support trading activities on the market well and efficiently, and then the post-occupatonal evaluation results state that most of the elements in technical, functional and behavioral approaches are efficient and functioning optimally.


Author(s):  
O. J. Ediae ◽  
E. P. Enoma ◽  
O. S. Igbogbo ◽  
I. C. Ezema ◽  
E. N. Ekhaese

Acoustics in churches design is concerned with the impact of sound on both the worshippers and the building as well. The aim of this study is to investigate sound audibility and quality with the use of acoustic materials and most appropriate architectural form. Qualitative and case study approach were adopted, the qualitative method involves the collection of narrative data in a natural setting, with a view to gaining insight. While the case study involved an intensive study of specific phenomena through investigations. These methods were chosen due to the nature of this research, personal observation and interviews were extensively carried out. Research shows that, architectural forms are special vaccines necessary to achieve quality of sound in churches and large halls in general.


Ta dib ◽  
2019 ◽  
Vol 24 (2) ◽  
pp. 293-302
Author(s):  
MOCH CHARIS HIDAYAT ◽  
CHOIRUL MAHFUD

This study aimed to investigate and describe the management of developing potential students based on Islamic views. This study used a qualitative method with a case study approach. The subjects of the research were Madrasah supervisors, Madrasah headmasters, and the teachers. The results of the study showed that the development of potential students when referring to the objectives of national education in particular and development, in general, is to create "Total Man" by creating human beings who has complete characteristics, harmonious, and balanced in the development of all aspects of his personality. Humans as a whole are individuals who can reach all relationships with God, with the environment or natural surroundings, with other humans in a constructive social life and with themselves. Management of the development of potential students based on Islamic views stipulates that new education will end when someone dies. Physically, seeking knowledge will end when someone dies, but the process of seeking knowledge continues to an infinite limit.


2020 ◽  
Vol 8 (1) ◽  
pp. 125
Author(s):  
Muammar Qadafi

<p><em>LIVING VALUES EDUCATION APPROACH IN DEVELOPING CHILDREN’S CHARACTER AT RA TIARA CHANDRA YOGYAKARTA. </em><em>This study aims to find out how the Living Values Education (LVE) approach in instilling the character values of children in RA Tiara Chandra Yogyakarta. The research used qualitative method with a case study approach. Data collection techniques carried out through participatory observation, in-depth interviews, and documentation, while data analysis technique are through data reduction, data display, and verification. The results showed that RA Tiara Chandra has used the LVE approach for the past three years, starting with the training given to teachers and staff as role models for children, then involving parents and the community around the school area. Training of adults was the first step to guide children in developing character values. This step was quite effective and had a positive impact on the development of children's character values in RA Tiara Chandra Yogyakarta.</em><em></em></p>


2020 ◽  
Vol 4 (01) ◽  

Getting used to solving problems independently for children is very important for their lives. So that in this case children should be taught as early as possible so that children are accustomed to addressing the problems they face. As for the problems that are commonly found in early childhood are like shy, not confident, unable to hold back his emotions such as crying and angry, and not confident in their potential. In this study, researchers aimed to find out how the patterns or strategies of parents to get children used to solving problems independently in the family environment. To get the expected results in this study, researchers used a qualitative method with a case study approach. The data collection techniques used in this study are observation, interviews and documentation. Based on the results of research conducted related to the pattern of habitual problem solving for early childhood in the family environment researchers can find patterns of habituation carried out by parents or families are 1) Give children a sense of comfort, 2) Know the principles of child development, 3) Establish communication with good, 4) Give an example, 5) Sharpen children's abilities, 6) Give freedom not to interfere, 7) Give children freedom or not too meddle.


2020 ◽  
Vol 7 (1) ◽  
pp. 18-25
Author(s):  
Rahmatul Ikhsan

This study discusses the Analysis of the Performance of Library Friends in All Sections in the State University of Padang Library. The purpose of this study is to discuss whether the performance of library friends can help the library in the continuity of its functions and objectives as a source of information, and services for users. The method used is a qualitative method with a case study approach. Data collected through interviews and observations. The informants in this study were librarians, librarians, and library friends at the Padang State University library. The results of this study are library friends very helpful to the library in serving the needs of users and help the library in improving library performance in all parts, ranging from procurement, processing, binding, administration, shelving and circulation. The obstacle faced by library friends is the lack of knowledge of library friends about classification making it difficult to arrange books on a predetermined shelf, another obstacle found is that there are many mistakes made by library friends in labeling books, this is due to lack of guidance from librarians.


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