Annual conference of the European association for industrial marketing research (EVAF)

1973 ◽  
Vol 3 (2) ◽  
pp. 126-127
Author(s):  
P.D. Wilmot
Keyword(s):  
European Association ◽  
Marketing Research ◽  
Annual Conference ◽  
Industrial Marketing

Conference Reports

2005 ◽  
Vol 55 (2) ◽  
pp. 223-234
Author(s):  
Edin Mujagic ◽  
Dóra Győrffy ◽  
László Jankovics
Keyword(s):  
Economic Policy ◽  
European Association ◽  
Policy Research ◽  
Conference Report ◽  
Annual Conference ◽  
Summer Institute ◽  
The West ◽  
The Future ◽  
Economic Studies ◽  
The Eu

EMU Enlargement to the East and the West CEPR/ESI Conference. Report of the 8th annual conference of the Centre for Economic Policy Research (CEPR) and the European Summer Institute (ESI) held in September 2004 in Budapest, Hungary. (Conference report by Edin Mujagic); Dilemmas around the future enlargement of the EU-EACES Conference. The European Association for Comparative Economic Studies (EACES) held its 8th biannual conference at the Faculty of Economics in Belgrade on September 23-25, 2004. (Conference report by Dóra Gyõrffy and László Jankovics)

scholarly journals Industrial marketing research: Theory and practice

1982 ◽  
Vol 13 (2) ◽  
pp. 70-75
Author(s):  
Russell Abratt
Keyword(s):  
South Africa ◽  
State Of The Art ◽  
Marketing Research ◽  
Theory And Practice ◽  
Consumer Market ◽  
Simple Method ◽  
Industrial Marketing ◽  
Industrial Companies ◽  
Marketing Planning ◽  
To Receive

Industrial marketing research is generally speaking a low priority item for industrial companies in South Africa. However, marketing research should form the basis of most marketing planning. Marketing research budgets in industrial companies are usually small because management feels that most projects are either too expensive or too time consuming. The objective of this article is to show that industrial marketing research need not be expensive or time consuming. Industrial marketing research has failed to receive much attention in standard marketing books and journals, in spite of the fact that the size of the industrial market is larger than the consumer market in South Africa. The author discusses a simple method which can be followed by people in industrial companies with little or no marketing background. The scope of industrial marketing research and the planning of an industrial research project are discussed; besides a report on a field study undertaken among 20 industrial plastics manufacturers on the Witwatersrand to establish the 'state of the art' as far as their marketing research was concerned.

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