The role of change agents in new product adoption: A case study

1988 ◽  
Vol 17 (2) ◽  
pp. 95-102 ◽  
Author(s):  
B.J. Harrer ◽  
R.O. Weijo ◽  
M.P. Hattrup
Keyword(s):  
Change Agents ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption

Psychographics and New Product Adoption: An Exploratory Study

1983 ◽  
Vol 57 (3_suppl) ◽  
pp. 1071-1076 ◽  
Author(s):  
Ronald Goldsmith
Keyword(s):  
Exploratory Study ◽  
New Products ◽  
Nominal Group Technique ◽  
New Product ◽  
Nominal Group ◽  
Self Concept ◽  
Innovative Behavior ◽  
Product Adoption ◽  
New Product Adoption

To study the role of venturesomeness in new product purchase, lifestyle items regarding new products were collected from a sample of students using the Nominal Group Technique. The items were combined in a questionnaire with a list of new products and Malhotra's self-concept scale and given to a second sample of students. Correlations of scores on the lifestyle statements with the number of new products purchased confirms that venturesomeness plays a role in innovative behavior. The more venturesome subjects saw themselves as excitable, indulgent, informal, liberal, vain, and colorful. Some early purchasers desire more information before they purchase than others. These individuals saw themselves as organized and rational.

scholarly journals The Role of Warranty of Misinforming for New Product Adoption

10.28945/1799 ◽  
2013 ◽  
Vol 10 ◽  
pp. 111-120
Author(s):  
Dimitar Grozdanov Christozov ◽  
Stefanka Chukova ◽  
Plamen Mateev
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption

The Role of Consumer Shows in New Product Adoption

1992 ◽  
Vol 9 (2) ◽  
pp. 55-64 ◽  
Author(s):  
Gloria J. Barczak ◽  
Daniel C. Bello ◽  
Everett S. Wallace
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption
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