THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION THE MODERATING ROLE OF CREATIVITYSEEKING PERSONALITY

2017 ◽  
Vol 2017 ◽  
pp. 158-162
Author(s):  
Meixiang Cui ◽  
◽  
Subin Im
Keyword(s):  
Perceived Value ◽  
Conspicuous Consumption ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
The Impact ◽  
Moderating Role ◽  
Adoption Intention

Assessing the effects of multichannel service provider corporate reputation on customer new product adoption and RFM value

2018 ◽  
Vol 29 (4) ◽  
pp. 680-702 ◽  
Author(s):  
Gianfranco Walsh ◽  
Mario Schaarschmidt ◽  
Stefan Ivens
Keyword(s):  
Corporate Reputation ◽  
Perceived Risk ◽  
Perceived Value ◽  
New Product ◽  
Customer Relationships ◽  
Reputation Management ◽  
Product Adoption ◽  
New Product Adoption ◽  
Content Type ◽  
Customer Outcomes

Purpose Service providers leverage their corporate reputation management efforts to increase revenues by shaping customer attitudes and behaviours, yet the effects on customer innovation adoption and customer value remain unclear. In an extended conceptualisation of customer-based corporate reputation (CBR), the purpose of this paper is to propose that customer perceived risk, perceived value, and service separation are contingencies of the relationship between CBR and two key customer outcomes: customer new product adoption proneness (CPA) and recency-frequency-monetary (RFM) value. Design/methodology/approach Using a predictive survey approach, 1,001 service customers assess the online or offline operations of six multichannel retailers. The hypothesised model is tested using structural equation modelling and multigroup analysis. Findings The analysis reveals significant linkages of CBR with perceived risk and perceived value, as well as between perceived risk and perceived value and from perceived value to CPA and RFM value. These linkages vary in strength across unseparated (offline) and separated (online) services. Research limitations/implications This study uses cross-sectional data to contribute to literature that relates CBR to relevant customer outcomes by considering CPA and RFM value and investigating contingent factors. It provides conceptual and empirical evidence that price appropriateness represents a new CBR dimension. Practical implications The results reveal that CBR reduces customers’ perceived risk and positively affects their perceived value, which drives CPA and RFM value. Multichannel retailers can create rewarding customer relationships by building and nurturing good reputations. Originality/value This study is the first to link CBR with customer product adoption proneness and value, two important customer measures. It proposes and tests an extended conceptualisation of CBR.

Psychographics and New Product Adoption: An Exploratory Study

1983 ◽  
Vol 57 (3_suppl) ◽  
pp. 1071-1076 ◽  
Author(s):  
Ronald Goldsmith
Keyword(s):  
Exploratory Study ◽  
New Products ◽  
Nominal Group Technique ◽  
New Product ◽  
Nominal Group ◽  
Self Concept ◽  
Innovative Behavior ◽  
Product Adoption ◽  
New Product Adoption

To study the role of venturesomeness in new product purchase, lifestyle items regarding new products were collected from a sample of students using the Nominal Group Technique. The items were combined in a questionnaire with a list of new products and Malhotra's self-concept scale and given to a second sample of students. Correlations of scores on the lifestyle statements with the number of new products purchased confirms that venturesomeness plays a role in innovative behavior. The more venturesome subjects saw themselves as excitable, indulgent, informal, liberal, vain, and colorful. Some early purchasers desire more information before they purchase than others. These individuals saw themselves as organized and rational.

The role of change agents in new product adoption: A case study

1988 ◽  
Vol 17 (2) ◽  
pp. 95-102 ◽  
Author(s):  
B.J. Harrer ◽  
R.O. Weijo ◽  
M.P. Hattrup
Keyword(s):  
Change Agents ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption

scholarly journals The Role of Warranty of Misinforming for New Product Adoption

10.28945/1799 ◽  
2013 ◽  
Vol 10 ◽  
pp. 111-120
Author(s):  
Dimitar Grozdanov Christozov ◽  
Stefanka Chukova ◽  
Plamen Mateev
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption
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