SummaryThe paper focuses upon the measurement of association in two-way contingency tables, using the log-linear models and dual scaling approaches. The former comprises [1] the use of pseudo-Bayes estimators to remove zeros, [2] fitting the resulting smoothed array to all possible configurations of log-linear models, [3] fitting the quasi-independence model to detect anomalous cells that caused deviation from the null-independence model. The latter includes [1] estimation of the optimal weights that maximize the canonical correlation between the two categorical variables by an optimization iterative method, [2] testing the discriminability of the estimated scoring scheme. The two approaches were applied to a set of real data for the study of the association between maternal age at marriage and types of reproductive wastage in a sampling survey conducted in the population of female nurses in Kuwait.