How do app icon color and border shape influence visual search efficiency and user experience? Evidence from an eye-tracking study

2021 ◽  
Vol 84 ◽  
pp. 103160
Author(s):  
Weilin Liu ◽  
Yaqin Cao ◽  
Robert W. Proctor
Keyword(s):  
Visual Search ◽  
Eye Tracking ◽  
User Experience ◽  
Search Efficiency ◽  
Shape Influence

Do aging displays impact observer performance and visual search efficiency?

2007 ◽  
Author(s):  
Elizabeth A. Krupinski ◽  
Hans Roehrig ◽  
Jiahua Fan
Keyword(s):  
Visual Search ◽  
Observer Performance ◽  
Search Efficiency

The Future of Eye Tracking and User Experience

2014 ◽  
pp. 351-360 ◽  
Author(s):  
Andrew Schall ◽  
Jennifer Romano Bergstrom
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
The Future

scholarly journals The Effect of Visual Search Efficiency on Response Preparation

2008 ◽  
Vol 19 (2) ◽  
pp. 128-136 ◽  
Author(s):  
Geoffrey F. Woodman ◽  
Min-Suk Kang ◽  
Kirk Thompson ◽  
Jeffrey D. Schall
Keyword(s):  
Visual Search ◽  
Search Efficiency ◽  
Response Preparation

scholarly journals Visual Search Efficiency for Features in Chernoff Faces

2013 ◽  
Vol 13 (9) ◽  
pp. 689-689 ◽  
Author(s):  
N. Siva ◽  
A. Chaparro ◽  
D. Nguyen ◽  
E. Palmer
Keyword(s):  
Visual Search ◽  
Search Efficiency

scholarly journals Looking ahead: When do you find the next item in foraging visual search?

2020 ◽  
Author(s):  
Anna Kosovicheva ◽  
Abla Alaoui-Soce ◽  
Jeremy Wolfe
Keyword(s):  
Visual Search ◽  
Eye Tracking ◽  
Real World ◽  
Final Experiment ◽  
Color Wheel ◽  
Visual Tasks ◽  
Search Experiment ◽  
Fixation Locations

Many real-world visual tasks involve searching for multiple instances of a target (e.g., picking ripe berries). What strategies do observers use when collecting items in this type of search? Do they wait to finish collecting the current item before starting to look for the next target, or do they search ahead for future targets? We utilized behavioral and eye tracking measures to distinguish between these two possibilities in foraging search. Experiment 1 used a color wheel technique in which observers searched for T shapes among L shapes while all items independently cycled through a set of colors. Trials were abruptly terminated, and observers reported both the color and location of the next target that they intended to click. Using observers’ color reports to infer target-finding times, we demonstrate that observers found the next item before the time of the click on the current target. We validated these results in Experiment 2 by recording fixation locations around the time of each click. Experiment 3 utilized a different procedure, in which all items were intermittently occluded during the trial. We then calculated a distribution of when targets were visible around the time of each click, allowing us to infer when they were most likely found. In a fourth and final experiment, observers indicated the locations of multiple future targets after the search was abruptly terminated. Together, our results provide converging evidence to demonstrate that observers can find the next target before collecting the current target and can typically forage 1-2 items ahead.

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