Eye Tracking Evaluation of User Experience on Large-Scale Displays

2015 ◽  
pp. 98-108 ◽  
Author(s):  
Andrew Schall
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Large Scale

The Future of Eye Tracking and User Experience

2014 ◽  
pp. 351-360 ◽  
Author(s):  
Andrew Schall ◽  
Jennifer Romano Bergstrom
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
The Future

scholarly journals To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

2012 ◽  
Vol 4 (1) ◽  
pp. 14-23
Author(s):  
Thales Teixeira ◽  
Michel Wedel ◽  
Rik Pieters
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Large Scale ◽  
Television Advertising ◽  
Tv Advertising ◽  
Tv Commercials

Abstract Vast sums of money are still spent on TV advertising. In an environment of rising perviewer rates for advertisers and increased skipping past ads by consumers it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to optimize brand exposure they need information on how to best retain consumers’ attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how the brand is presented within the commercial. First, the ability of a commercial to concentrate consumers’ visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a “pulsing strategy” in which brand images are shown more frequently for a shorter period of time within the commercial instead of longer at the beginning or end.

scholarly journals A Novel User Experience Study of Parallax Scrolling using Eye Tracking and User Experience Questionnaire

2018 ◽  
Vol 8 (4) ◽  
pp. 1226 ◽  
Author(s):  
Wahyu Mahardika ◽  
Sunu Wibirama ◽  
Ridi Ferdiana ◽  
Sri Suning Kusumawardani
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Experience Questionnaire

scholarly journals Analysis of user experience during interaction with selected CMS platforms

2021 ◽  
Vol 21 ◽  
pp. 336-343
Author(s):  
Michał Miszczak ◽  
Mariusz Dzieńkowski
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Completion Time ◽  
Task Completion ◽  
Task Completion Time ◽  
Tracking Technique

The purpose of this study was assessing user experience while working with two popular CMS systems: WordPress and PrestaShop. The evaluation was done using a questionnaire and an eye tracking technique. Average task completion time, the number of fixations, the percentage of correctly completed tasks and the SUS index were used for comparisons. On the basis of the obtained results which, were collected during and after the users' interaction with a given system, it is difficult to clearly state which CMS proved to be better.

scholarly journals A study of the user experience when interacting with applications that work with sports armbands to monitor human activity

2021 ◽  
Vol 21 ◽  
pp. 349-355
Author(s):  
Mateusz Kiryczuk ◽  
Paweł Kocyła ◽  
Mariusz Dzieńkowski
Keyword(s):  
Eye Tracking ◽  
Human Activity ◽  
User Experience ◽  
Mobile Applications ◽  
User Satisfaction ◽  
Average Score ◽  
Task Completion ◽  
Completion Times

This paper concerns the study of user experience and focuses on two aspects i.e. usability and user satisfaction. Two mobile applications for monitoring human activity, Mi Fit and Google Fit, were tested. Both applications work with sports armbands. Two methods were used for the study: a questionnaire and eye tracking. The comparison of the applications was made on the basis of the collected results from questionnaires, measurements of task completion times and the number and type of errors detected. Nine respondents participated in the study. The Google Fit application received a higher average score for user satisfaction, fewer errors and shorter task completion times.

scholarly journals Eye tracking e reações da pupila em estudos de User Experience

2021 ◽  
Vol 15 ◽  
pp. e02113
Author(s):  
Suellen Elise Timm Barros ◽  
Heytor Diniz Teixeira ◽  
Cecilio Merlotti Rodas ◽  
Silvana Aparecida Borsetti Gregorio Vidotti ◽  
Rachel Cristina Vesu Alves
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Eye Tracker

Os constantes avanços tecnológicos direcionaram a sociedade para um consumo de informações cada vez mais intermediado pelas interfaces das Tecnologias de Informação e Comunicação, refletindo na relevância de estudos que investigam a experiência de interação entre humano-computador na Ciência da Informação. Este trabalho possui como objetivo geral realizar uma revisão bibliográfica sobre estudos de eye tracking e reações da pupila em estudos de User Experience. Possui uma abordagem quanti-qualitativa, sendo caracterizado sob o ponto de vista de seus objetivos como exploratório. O levantamento bibliográfico resultou em 100 artigos para análise, tendo seis deles sido selecionados ao final da triagem por incluírem a aplicação do instrumento eye tracker, estudarem as reações da pupila, e apresentarem métodos passíveis de uso ou adaptação para a Ciência da Informação. Percebeu-se que todos os estudos selecionados usaram o instrumento eye tracker, junto de outra medida de controle ambiental dos estudos, para a análise de sentimentos através das reações da pupila. Conclui-se que as metodologias utilizadas por outras áreas caracterizam-se como possibilidades para o desenvolvimento de investigações dentro da Ciência da Informação.

scholarly journals Analysis of the loading animation performance and viewer perception

2020 ◽  
Author(s):  
Gojko Vladić ◽  
◽  
Selena Mijatović ◽  
Gordana Bošnjaković ◽  
Ivana Jurič ◽  
...  
Keyword(s):  
Eye Tracking ◽  
User Experience ◽  
Waiting Time ◽  
Significant Influence ◽  
Digital Content ◽  
Download Time ◽  
Content Processing ◽  
User Device

Digital content presented to the viewer usually has to be processed by the device on which is displayed, in case of internet content processing is done by hosting server and user device with additional download time. Time elapsed for these tasks differs depending on the quantity of the data and complexity of the processing needed. Waiting time for content to be displayed can have significant influence on the user experience. Loading animations are often used to divert viewers’ attention or to provide viewer with the information about the process progress, estimated time, etc. Performance of these animation can differ depending on their type, elements or even a story. This paper presents analysis of the performance and viewer perception of different loading animations. Survey and eye tracking were used to gain insight in to the viewer’s perception of the loading animation. Results show noticeable differences caused by loading animation type.

scholarly journals When nothing goes right, go left: A large-scale evaluation of bidirectional self-paced reading

2021 ◽  
Author(s):  
Dario Paape ◽  
Shravan Vasishth
Keyword(s):  
Eye Tracking ◽  
Large Scale ◽  
Feature Matching ◽  
Conscious Awareness ◽  
Online Reading ◽  
Web Based ◽  
Scale Evaluation ◽  
Garden Path ◽  
Reading Patterns ◽  
Acceptability Judgments

In two web-based experiments, we evaluated the bidirectional self-paced reading (BSPR) paradigm recently proposed by Paape and Vasishth (2021). We used four sentence types: NP/Z garden-path sentences, RRC garden-path sentences, sentences containing inconsistent discourse continuations, and sentences containing reflexive anaphors with feature-matching but grammatically unavailable antecedents. Our results show that regressions in BSPR are associated with a decrease in positive acceptability judgments. Across all sentence types, we observed online reading patterns that are consistent with the existing eye-tracking literature. NP/Z but not RRC garden-path sentences also showed some indication of selective rereading, as predicted by the selective reanalysis hypothesis of Frazier and Rayner (1982). However, selective rereading was associated with decreased rather than increased sentence acceptability, which is not in line with the selective reanalysis hypothesis. We discuss the implications regarding the connection between selective rereading and conscious awareness, and for the use of BSPR in general.

scholarly journals Eye tracking em interface do google: a influência do elemento "Rich Snippet"

2017 ◽  
Vol 22 (2) ◽  
pp. 402
Author(s):  
Cecilio Merlotti Rodas ◽  
Silvana Aparecida Borsetti Gregório Vidotti
Keyword(s):  
Eye Tracking ◽  
User Experience

Introdução: Na era de intensa produção de informações na qual se vive, as interfaces humano-computador podem ter um impacto considerável sobre o sucesso de um produto. É por meio das interfaces que as pessoas acessam as informações e nesse contexto o usuário sempre deve ser considerado. Tendo em vista que o acesso às Tecnologias de Informação e Comunicação tem sido feito cada vez mais por pessoas menos especialistas, como crianças e idosos, as interfaces precisam se tornar gradativamente mais intuitivas e serem capazes de atrair a atenção de seus usuários. Nesse contexto, estudos em User Experience mostram que certas tecnologias, como o Eye Tracking, são capazes de capturar camadas extras de dados e assim permitir uma melhor compreensão do comportamento das pessoas ao acessarem informações digitais. Objetivo: Nos testes buscou-se identificar se os usuários poderiam ser influenciados pelas duas diferentes tarefas dadas, uma com e outra sem apelo emocional. Metodologia: Neste trabalho foram realizados testes com usuários sobre a página de resultados do mecanismo de busca do Google, utilizando a tecnologia de Eye Tracking, procurando estimular o apelo emocional em um dos dois grupos participantes. Resultados: Os resultados surpreenderam ao mostrar que os links contidos nas páginas de resultados do Google, que apresentavam Rich Snippets, foram capazes de influenciar o comportamento dos participantes, independente da tarefa. Conclusão: Esses resultados revelaram o impacto do elemento Rich Snippet na experiência do usuário ao buscar informações na interface do Google.

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