A gateway to realising sustainability performance via green supply chain management practices: A PLS–ANN approach

Ensuring sustainability through green supply chain management practices has become challenging for the textiles and garments industry. Organizations need to examine the factors of the firm’s sustainability performance and how to manage them strategically. Hence, the strategic organizational orientation can be the best approach for implementing green supply chain management (GSCM) practices to improve firm sustainability performance. This study aims to assess the impact of strategic orientation in three dimensions, such as green entrepreneurial orientation (GEO), market orientation (MO), and knowledge management orientation (KMO) on the implementation of green supply chain management (GSCM) practices and the subsequently sustainable firm performance. Data were gathered from an extensive scale survey of 266 respondents of textile manufacturing firms in Bangladesh. Data were analyzed in the structural equation model (SEM) with partial least squares techniques to justify the proposed hypotheses. The results reveal that GEO and MO have a significant positive effect on GSCM practices, affecting sustainable firm performance. Surprisingly, KMO does not have a positive impact on GSCM practices. Further, this study reveals that GSCM practices partially mediate the relationship between GEO and sustainable firm performance while MO and KMO partially mediate the relationship between GEO and GSCM practices. Overall, findings help textiles firm management comprehensively understand the implementation strategies of GSCM practices in operations and reconfigure accordingly in the competitive business environment while improving firm performances. This study is the first to investigate the effect of strategic orientation on GSCM practices implementation in the textiles industry from the context of an upstream operation with a comprehensive understanding of the factors while reducing environmental impact.

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The Moderating Effect of Enviropreneurship on Green Supply Chain Management Practices and Sustainability Performance

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.869-870.773 ◽

2013 ◽

Vol 869-870 ◽

pp. 773-776 ◽

Cited By ~ 2

Author(s):

Ai Chin Thoo ◽

Abu Bakar Abdul Hamid ◽

Amran Rasli ◽

Da Wei Zhang

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Management Practices ◽

Green Supply Chain Management ◽

Green Supply Chain ◽

Equation Modeling ◽

Chain Management ◽

Sustainability Performance

Enviropreneurship is an entrepreneurial orientation that addresses environmental problems and accommodates societal needs while simultaneously meeting the economic objective of organizations. As such, enviropreneurship can serve as a critical moderating factor that influences the relationship between green supply chain management practices (GSCMP) and sustainability performance in the Malaysian manufacturing sector. A research framework of the identified GSCMP, enviropreneurship and sustainability performance is developed with a view towards suggesting how such research might systematically be carried out. Accordingly, such thought depends upon more detailed empirical research by using advanced structural equation modeling approaches. The research findings will be particularly important for manufacturers in nurturing an entrepreneurial orientation within their organization in order to achieve sustainability performance.

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