The application of information values and construal level theory for examining low cost carrier advertisements

Journal of Air Transport Management ◽

10.1016/j.jairtraman.2020.101957 ◽

2021 ◽

Vol 90 ◽

pp. 101957

Author(s):

Wee-Kheng Tan ◽

Wei-Jie Wang

Keyword(s):

Low Cost ◽

Construal Level Theory ◽

Construal Level ◽

Low Cost Carrier ◽

Information Values

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Choice Bracketing and Construal Level Theory: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking

PsycEXTRA Dataset ◽

10.1037/e513702014-045 ◽

2013 ◽

Author(s):

Elizabeth C. Webb ◽

Suzanne B. Shu

Keyword(s):

Mental Representation ◽

Risk Taking ◽

Construal Level Theory ◽

Problem Representation ◽

Construal Level

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Construal level theory and procrastination: Abstract construal and the prioritization of self-control tasks

PsycEXTRA Dataset ◽

10.1037/e514472015-350 ◽

2014 ◽

Author(s):

Joshua J. Reynolds ◽

Sean M. McCrea

Keyword(s):

Construal Level Theory ◽

Self Control ◽

Construal Level

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PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

10.15444/gmc2014.07.01.04 ◽

2014 ◽

Author(s):

Makoto Abe ◽

◽

Takeshi Moriguchi ◽

Akira Yashima

Keyword(s):

Construal Level Theory ◽

Construal Level ◽

Preference Reversal

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A study of low-cost carrier users' recognised price after the usage and its impact on consumption emotion, brand attitude, and relation continuity behavior

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2018.06.27.04.169. ◽

2018 ◽

Vol 27 (4) ◽

pp. 169-186

Author(s):

Soon-Nam Hong ◽

Jung-Gil Choi

Keyword(s):

Low Cost ◽

Brand Attitude ◽

Low Cost Carrier

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Impact of Service Attributes of Low Cost Carrier on Reuse Intention and Price Fairness: Case of Southwest Airline

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2020.4.32.4.255 ◽

2020 ◽

Vol 32 (4) ◽

pp. 255-272

Author(s):

Myungkeun Song ◽

Won Seok Lee ◽

Joonho Moon

Keyword(s):

Low Cost ◽

Price Fairness ◽

Southwest Airline ◽

Low Cost Carrier

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The Effect of Low Cost Carrier Service Quality on Brand Personality and Customer Loyalty

Journal of Product Research ◽

10.36345/kacst.2018.36.4.014 ◽

2018 ◽

Vol 36 (4) ◽

pp. 133-141

Author(s):

오영롱 ◽

Youngmin Choi

Keyword(s):

Service Quality ◽

Customer Loyalty ◽

Low Cost ◽

Brand Personality ◽

Low Cost Carrier

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The Application and Development of Construal Level Theory

Advances in Psychological Science ◽

10.3724/sp.j.1042.2015.00110 ◽

2015 ◽

Vol 23 (1) ◽

pp. 110

Author(s):

Jun HUANG ◽

Ye LI ◽

Hongwei ZHANG

Keyword(s):

Construal Level Theory ◽

Construal Level

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A study on the structural relation among low cost carrier airscape, brand awareness, and subjective career success

International Journal of Tourism and Hospitality Research ◽

10.21298/ijthr.2016.07.30.7.157 ◽

2016 ◽

Vol 30 (7) ◽

pp. 157

Author(s):

Kyung-Eun Lee

Keyword(s):

Career Success ◽

Low Cost ◽

Brand Awareness ◽

Structural Relation ◽

Low Cost Carrier ◽

Subjective Career Success

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Understanding Lenders' Investment Behavior in Online Peer-to-Peer Lending: A Construal Level Theory Perspective

SSRN Electronic Journal ◽

10.2139/ssrn.3546445 ◽

2020 ◽

Author(s):

Yi Wu ◽

Weiling Ke ◽

Yuelei Li ◽

Zhijie Lin ◽

Yong Tan

Keyword(s):

Peer To Peer ◽

Construal Level Theory ◽

Construal Level ◽

Investment Behavior ◽

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Now and When, A Construal Level Theory Case Study

SSRN Electronic Journal ◽

10.2139/ssrn.3559988 ◽

2020 ◽

Author(s):

Nathanael Arney

Keyword(s):

Construal Level Theory ◽

Construal Level

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