Impact of Service Attributes of Low Cost Carrier on Reuse Intention and Price Fairness: Case of Southwest Airline

2020 ◽  
Vol 32 (4) ◽  
pp. 255-272
Author(s):  
Myungkeun Song ◽  
Won Seok Lee ◽  
Joonho Moon
Keyword(s):  
Low Cost ◽  
Price Fairness ◽  
Southwest Airline ◽  
Low Cost Carrier

scholarly journals Customer satisfaction low cost carrier: stimulus and its consequences

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Sri Vandayuli Riorini ◽  
Christina Catur Widayati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Organizational Performance ◽  
Brand Loyalty ◽  
Low Cost ◽  
Corporate Image ◽  
Equation Modeling ◽  
Price Fairness ◽  
Airline Safety ◽  
Low Cost Carrier

Airline industries are currently faced with challenges to satisfy consumers in order to improve organizational performance. The purpose of this study is to analyze service quality, corporate image, price fairness, and airline safety as a stimulus of customer satisfaction and its impact on brand loyalty. Samples data of 350 Low Cost Carrier/LCC passengers in Indonesia were collected and purposive sampling technique was used to analyze the developed hypothesis. Further data is processed with Structural Equation Modeling technique. The results of the study found that the stimulus of customer satisfaction of LCC is service quality, corporate image, price fairness, and airline safety. Furthermore, customer satisfaction will provide consequences for airline brand loyalty. The study also found that corporate image is the strongest factor affecting customer satisfaction. For further research, it is suggested to add customer value as a stimulus of customer satisfaction.

From Price Fairness to Price Acceptance: The Study of Low-Cost Carrier Airlines in Indonesia

2015 ◽  
Vol 21 (4) ◽  
pp. 926-929
Author(s):  
Evi Rinawati Simanjuntak ◽  
. Stephanie
Keyword(s):  
Customer Satisfaction ◽  
Low Cost ◽  
Group Discussion ◽  
Market Price ◽  
Price Fairness ◽  
Managerial Implications ◽  
Low Cost Carrier ◽  
Convenience Sampling ◽  
The Relationship ◽  
Main Factor

This study is conducted to investigate the relationship between price fairness, customer satisfaction, loyalty, and price acceptance in Indonesia’s low-cost carrier market. The study is using a combined method of a quantitative study with paper-based questionnaires and a qualitative study by means of a focus group discussion, to LCC customers in Jakarta. Convenience sampling collects 200 usable respondents. The data is analyzed using the regression method in SPSS. The empirical result shows that in the low cost carrier market, price fairness has an impact on customer satisfaction, loyalty, and price acceptance. Customer satisfaction affects price acceptance and loyalty positively. However, loyalty has shown no effect on price acceptance. This study suggests that customer satisfaction is the main factor to build price acceptance in the low-cost airlines industry. Some managerial implications relevant to the findings are provided.

MENGGUNAKAN STRATEGY BIAYA RENDAH: SEBUAH KAJIAN LITERATURE

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Husnaina Husnaina
Keyword(s):  
Low Cost ◽  
Operating Cost ◽  
Low Cost Carrier

Industri penerbangan saat ini menuntut perusahaan agar dapat bersaing secara global. Dan tuntutan akan persaingan di dalam industri penerbangan membuat beberapa perusahaan menerapkan strategi “Low Cost”. Istilah Penerbangan “low cost” atau sering disebut LCC (low cost carrier). LCC sering juga disebut sebagai Budget Airlines atau no frills flight atau juga Discounter Carrier. LCC merupakan model penerbangan yang unik dengan strategi penurunan operating cost. Kata kunci: Strategi biaya rendah, LCC, Industri Penerbangan

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