Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

2016 ◽  
Vol 69 (6) ◽  
pp. 2040-2051 ◽  
Author(s):  
Silvia L. Martin ◽  
Rajshekhar (Raj) G. Javalgi
Keyword(s):  
Latin American ◽  
Entrepreneurial Orientation ◽  
New Ventures ◽  
International New Ventures ◽  
Marketing Capabilities ◽  
Competitive Intensity ◽  
And Performance ◽  
Moderating Role

Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation

2020 ◽  
Vol 12 (3) ◽  
pp. 255-286
Author(s):  
Jorge Ferreira ◽  
Arnaldo Coelho
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Dynamic Capabilities ◽  
Exploration And Exploitation ◽  
Content Type ◽  
Mediating Role ◽  
And Performance ◽  
Positive Direct ◽  
Moderating Role

Purpose The purpose of this paper is to understand the impact of dynamic capabilities (DC) (in the view of exploration and exploitation) on competitiveness and performance, considering the mediating role the innovation capability (IC) and branding capabilities (BC)on competitive advantage and firm’s performance and the moderating role of entrepreneurial orientation (EO). Design/methodology/approach This investigation proposes a theoretical model tested using structural equation modelling (SEM). Multi-group analysis was performed to understand the moderating role of. A questionnaire survey was developed to explore the relations between DC and innovation variable. For this study, 387 valid questionnaires were collected from a sample of Portugal SME’ firms. A 90-item questionnaire which consists to study the relationships among all the variables. Findings The results show that exists a positive direct and indirect influence of DC on competitive advantage and performance variables and mediating impact the IC and BC. Research limitations/implications This study has some methodological limitations affecting its potential contributions. As a cross-sectional study that captures one image in time, its ability to identify strict causality between variables is limited. Furthermore, the results are based on log collected from a key respondent, rather than broader actual data. The results are restricted to one country, Portugal. Some variables, such as ICs, may play a different role in other countries. Future research should initially target different countries. Such research could then test the generalizability of the results. Practical implications This study has important implications for the managers. It highlights the necessity of firms to develop superior strategic orientation of all their members and to invest in better resources and consequently superior capabilities as a way of achieving high levels of firm performance. Another implication from the study is that the firms should develop their marketing programs by focusing on developing innovativeness. Originality/value This study contributes to the understanding of the indirect and direct impact of exploration and exploitation variables, and the mediating role of ICs and BC on the competitive advantage and performance and the moderating effect of EO.

Entrepreneurial orientation in family firms: the moderating role of technological intensity and performance

2014 ◽  
Vol 12 (1) ◽  
pp. 27-45 ◽  
Author(s):  
Lucía Garcés-Galdeano ◽  
Martín Larraza-Kintana ◽  
Carmen García-Olaverri ◽  
Marianna Makri
Keyword(s):  
Entrepreneurial Orientation ◽  
Family Firms ◽  
And Performance ◽  
Technological Intensity ◽  
Moderating Role

MANUFACTURING STRATEGY AND PERFORMANCE THE MODERATING ROLE OF ENTREPRENEURIAL ORIENTATION

2017 ◽  
Vol 17 (1) ◽  
pp. 33-44
Author(s):  
Mala Srivastava ◽  
A Srivastava ◽  
Jalpesh Mehta ◽  
Saloni Gandhi
Keyword(s):  
Entrepreneurial Orientation ◽  
Manufacturing Strategy ◽  
And Performance ◽  
Moderating Role

scholarly journals Effect of Employee Motivation on Employee Performance

2017 ◽  
Vol 3 (1) ◽  
pp. 85-100
Author(s):  
Moeed Ahmad Sandhu ◽  
Javed Iqbal ◽  
Waris Ali ◽  
Muhmmad Sajid Tufail
Keyword(s):  
Entrepreneurial Orientation ◽  
Government Support ◽  
Role Of Government ◽  
Support Policy ◽  
And Performance ◽  
Technology Orientation ◽  
The Relationship ◽  
Moderating Role ◽  
Northeast Nigeria

Purpose: The study empirically analyzes the moderating role of government support policy on the relationship between entrepreneurial orientation, technology orientation and performance of small and medium enterprises (SMEs) in northeast Nigeria.   Design/Methodology/Approach: The paper adopts quantitative survey method using structured questionnaires, data was collected from 240 SME owner-managers in northeast Nigeria. The data collected was analyzed using Partial Least Squares PLS-SEM.  Findings: The findings of the study indicates a significant positive relationship between EO, TO and Performance of SMEs. Additionally, the outcomes of the study authenticate that government support policy moderates the relationship between EO, TO and performance of SMEs in Nigeria. Implications/Originality/Value: The study have practical implication for government, policy makers, regulators, SMEs owner-managers and other stakeholders to recognize government support as it affects SMEs performance. The study further add to the frontier of knowledge on the importance of GSPs in strengthen the relationship between the variables and SMEs performance. This is the first study that focuses on testing the moderating role of government support policy on the relationship between entrepreneurial orientation, technology orientation and SMEs performance in Nigeria.

Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Perengki Susanto ◽  
Mohammad Enamul Hoque ◽  
Najeeb Ullah Shah ◽  
Andel Hopi Candra ◽  
Nik Mohd Hazrul Nik Hashim ◽  
...  
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Marketing Capabilities ◽  
Content Type ◽  
Media Usage ◽  
The Relationship ◽  
Mediation Moderation ◽  
Moderating Role ◽  
Insight Into

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

International new ventures and firm performance: evidence from India

2018 ◽  
Vol 30 (6) ◽  
pp. 645-659
Author(s):  
Mohammad Fuad ◽  
Mohammad Akbar
Keyword(s):  
Firm Performance ◽  
New Ventures ◽  
Business Group ◽  
International New Ventures ◽  
Group Affiliation ◽  
Content Type ◽  
Business Group Affiliation ◽  
Positive Effect ◽  
Moderating Role

Purpose This study aims to explore the role of liberalization, business group affiliation and degree of internationalization (DOI) on the performance of Indian international new ventures (INVs). Design/methodology/approach The study identifies Indian INVs incorporated between 1991 and 2010 against the backdrop of liberalization. To test various hypotheses, a random effects panel regression analysis was conducted for publicly listed Indian INVs. Findings The results highlight that business group affiliation and DOI are positively related to INV performance. Further, liberalization negatively moderates the relationship between group affiliation and INV performance. The authors’ findings indicate that as institutions improve, the positive effect of business group affiliation on firm performance decreases in emerging markets. Research limitations/implications This paper highlights the benefits accruing to business group affiliated INVs and the moderating role of liberalization on firm performance. Future studies may augment the authors’ understanding of INV performance by testing heterogeneity within business groups and their impact on INV performance across other emerging economies. Practical implications As institutional reforms strengthen over time, the positive effect of group affiliation on INV performance declines. Hence, managers of group affiliates need to adapt to the changing institutions faster and develop their fit with the institutional environment earlier than standalone firms, to mitigate their profitability issues. Originality/value To the best of the authors’ knowledge, this is the first paper to discuss the role of business group affiliation and the moderating role of liberalization on INV performance with theoretical and managerial implications.

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