scholarly journals The Performance of Tunisian International New Ventures: Entrepreneurial Orientation, Market Orientation and Marketing Capabilities

2020 ◽  
Vol 22 (12) ◽  
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
New Ventures ◽  
International New Ventures ◽  
Marketing Capabilities

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

scholarly journals THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES

2020 ◽  
Vol 2 (1) ◽  
pp. 1-20
Author(s):  
Anwar Sulaiman ◽  
Ruwaida Ruwaida ◽  
Rufial Rufial
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Technological Innovation ◽  
Entrepreneurial Orientation ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Research Results ◽  
Research Findings ◽  
The City

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.

scholarly journals International Market Orientation and Management Capabilities as Determinants of the New Ventures’ International Behaviour

2012 ◽  
Vol 2012 ◽  
pp. 1-14 ◽  
Author(s):  
Diego Monferrer ◽  
Andreu Blesa ◽  
María Ripollés
Keyword(s):  
Market Orientation ◽  
New Ventures ◽  
International Market ◽  
Foreign Market ◽  
International New Ventures ◽  
Entry Modes ◽  
Main Research ◽  
International Behavior ◽  
Management Capabilities ◽  
Geographical Diversification

The main research objectives of this paper are the analysis of the influence of international market orientation and the management capabilities derived from that orientation on international new ventures’ (INVs) behavior. Foreign market geographical diversification and the commitment involved in entry modes are considered to reflect this international behavior. Thus existing International Entrepreneurship literature is developed by analyzing the behavior of INVs explaining and testing how international market orientation and management capabilities affect geographical diversification and the commitment involved in entry modes. The empirical study confirms this influence.

Entrepreneurial orientation elements in the Polish international new ventures

2017 ◽  
Vol 12 (2) ◽  
pp. 194-213 ◽  
Author(s):  
Izabela Kowalik ◽  
Lidia Danik ◽  
Tomasz Sikora
Keyword(s):  
Regression Analysis ◽  
Entrepreneurial Orientation ◽  
New Ventures ◽  
New Product Introduction ◽  
International New Ventures ◽  
Risk Propensity ◽  
Product Introduction ◽  
Content Type ◽  
Study Results ◽  
Product Launches

Purpose The purpose of this paper is to develop the international entrepreneurship theory, by examining the entrepreneurial characteristics of international new venture (INV) originating in Poland. Furthermore, it is assessed in the study whether these characteristics relate to the performance of INVs, considering the role of the age of the company. Design/methodology/approach The data were collected via a CATI survey of 105 Polish small- and medium-sized enterprises (SMEs), conforming to the early internationalization criteria, and 128 gradually internationalized SMEs. Student’s t-tests, correlation and, regression analysis were applied for group comparisons and relationship testing. Findings The Polish INVs are characterized by higher innovativeness and risk propensity than gradual exporters. Moreover, medium-strength correlations between entrepreneurial orientation (EO) elements and performance were found. The regression analysis proved that new product introduction, risk taking, and experience influence INV performance. Research limitations/implications The sample includes Polish SMEs from one sector. Moreover, most of the analyzed companies admitted being successful abroad, which may have influenced the study results. Practical implications Fast launching of new products and product development are important for quick expansion. A conciliatory approach to competitors is associated with better performance. Regarding the policy makers, the development of “breakthrough innovations” might not be as important as assisting the INVs in product launches. Originality/value An under-researched topic of EO of SMEs from a post-transformation market and its relationships with performance is explored. Moreover, the correlation of the company’s age and experience with success is studied.

scholarly journals International new ventures’ international performance: a matter of network entrepreneurial orientation and network management activities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Ripollés ◽  
Andreu Blesa
Keyword(s):  
Network Management ◽  
Knowledge Sharing ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
New Ventures ◽  
International New Ventures ◽  
Potential Conflict ◽  
Content Type ◽  
International Performance ◽  
Positive Effects

Purpose The purpose of this paper is to demostrate that commitment to developing knowledge sharing, coordination, adaptation and resolving potential conflict results in idiosyncratic relational assets for firms, which increases the benefits that international new ventures (INVs) can obtain from their networking activity. Design/methodology/approach To test the theoretical model, a survey was conducted among a sample of INVs. The data obtained were examined with structural equation modelling using the maximum likelihood estimation procedure in linear structural relations software. Findings The results showed positive effects of network entrepreneurial orientation (EO) on knowledge sharing, coordination, adaptation and resolving potential conflict, but only network coordination showed a positive effect on international performance. Research limitations/implications The study introduces and extends EO to the network level and shows that it contributes to INVs’ international performance through its influence on the development of coordination activities among networked firms. Practical implications The results provide guidance for building INVs’ networks. Entrepreneurs will find orientations about which partners could be more valuable to them. Originality/value Little research has addressed the study of network management activities to create a network structure. This paper reveals how firms’ volition and commitment to networking helps us to understand, in a fine-grained manner, how INVs gain benefits from their social networks. Additionally, EO at the network level is also studied, and arguments are proposed showing its relationships with the aforementioned relational activities based on the fact that entrepreneurial-oriented partners are supposed to be more active in networking.

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

2012 ◽  
Vol 20 (4) ◽  
pp. 25-45 ◽  
Author(s):  
Lianxi Zhou ◽  
Aiqi Wu ◽  
Bradley R. Barnes
Keyword(s):  
Market Entry ◽  
Emerging Market ◽  
New Ventures ◽  
International Market ◽  
Performance Outcomes ◽  
International New Ventures ◽  
Marketing Capabilities ◽  
Foreign Markets ◽  
Early Internationalization ◽  
The Impact

In an emerging market context, this article examines the impact of early international market entry on marketing capability development and performance outcomes in young and small entrepreneurial firms. The authors identify the importance of marketing capabilities and the boundary conditions associated with international commitment, as well as the type of international market entered (developed vs. emerging market), to determine performance outcomes in early internationalization. With survey data from more than 300 senior managers in China, the results indicate that early foreign market entry enhances a young venture's marketing capabilities, which in turn leads to international growth. The findings also reveal that young ventures tend to be in a better position to improve their marketing capabilities when their senior management demonstrates a high level of commitment to foreign markets. Furthermore, the impact of marketing capabilities on the performance outcomes of early internationalization seems more salient among ventures that target developed, rather than emerging, foreign markets. Theoretically, through the lens of organizational learning and the development of marketing capabilities, this article contributes to the study of international new ventures by demonstrating that marketing capabilities serve as enabling factors that help young international ventures mitigate their liabilities of foreignness to achieve international performance outcomes.

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