Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing

2019 ◽  
Author(s):  
Xia Liu ◽  
Hyunju Shin ◽  
Alvin C. Burns
Keyword(s):  
Social Media ◽  
Big Data ◽  
Natural Language Processing ◽  
Natural Language ◽  
Language Processing ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
The Impact

Big data analytics for investigating Taiwan Line sticker social media marketing

2019 ◽  
Vol 32 (2) ◽  
pp. 589-606 ◽  
Author(s):  
Shu-Hsien Liao ◽  
Szu-Yu Hsu
Keyword(s):  
Social Media ◽  
Big Data ◽  
Business Model ◽  
Data Analytics ◽  
Business Models ◽  
Model Development ◽  
Big Data Analytics ◽  
Social Media Marketing ◽  
Content Type ◽  
Purchase Behaviors

Purpose Line sticker, a social media, it allows users to exchange multimedia files and engage in one-to-one and one-to-many communication with text, pictures, animation and sound. The purpose of this paper is to examine various Taiwan user experiences in the Line sticker use behaviors. Further, this research looks at how the situations of Line sticker proprietors and their affiliates are disseminated for formulating social media marketing (SMM) in its business model concerns. Design/methodology/approach This study examines the experience of various Taiwanese Line stickers users utilizing a market survey, a total of 1,164 valid questionnaire data, and the questionnaire is divided into five sections with 30 items in terms of the database design. All questions use nominal and order scales. This study develops a big data analytics approach, including cluster analysis and association rules, based on a big data structure and a relational database. Findings The authors divide Taiwan Line sticker users into three clusters by their profiles and then find each group’s social media utilization and online purchase behaviors for investigating the Line sticker SMM and business models. Originality/value This is the first study to offer a big data analytics to investigate and analyze the varieties in the use of Line sticker by exploring users’ behaviors for further SMM and business model development.

scholarly journals A Natural Language Processing Approach to Measuring Treatment Adherence and Consistency Using Semantic Similarity

AERA Open ◽  
2021 ◽  
Vol 7 ◽  
pp. 233285842110286
Author(s):  
Kylie L. Anglin ◽  
Vivian C. Wong ◽  
Arielle Boguslav
Keyword(s):  
Natural Language Processing ◽  
Natural Language ◽  
Semantic Similarity ◽  
Language Processing ◽  
Intervention Implementation ◽  
Proof Of Concept ◽  
Coaching Intervention ◽  
Processing Techniques ◽  
Teacher Coaching ◽  
The Impact

Though there is widespread recognition of the importance of implementation research, evaluators often face intense logistical, budgetary, and methodological challenges in their efforts to assess intervention implementation in the field. This article proposes a set of natural language processing techniques called semantic similarity as an innovative and scalable method of measuring implementation constructs. Semantic similarity methods are an automated approach to quantifying the similarity between texts. By applying semantic similarity to transcripts of intervention sessions, researchers can use the method to determine whether an intervention was delivered with adherence to a structured protocol, and the extent to which an intervention was replicated with consistency across sessions, sites, and studies. This article provides an overview of semantic similarity methods, describes their application within the context of educational evaluations, and provides a proof of concept using an experimental study of the impact of a standardized teacher coaching intervention.

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