Corporate brand orientation: Identity, internal images, and corporate identification matters

Journal of Business Research ◽

10.1016/j.jbusres.2021.06.016 ◽

2021 ◽

Vol 134 ◽

pp. 729-737

Author(s):

John M.T. Balmer ◽

Klement Podnar

Keyword(s):

Brand Orientation ◽

Corporate Brand

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La comunicazione istituzionale nelle organizzazioni pubbliche: opportunità e criticità connesse con il corporate brand orientation

RIVISTA TRIMESTRALE DI SCIENZA DELL AMMINISTRAZIONE ◽

10.3280/sa2015-003004 ◽

2015 ◽

pp. 53-66

Author(s):

Gabriella Levanti

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

International Journal of Hospitality Management ◽

10.1016/j.ijhm.2020.102519 ◽

2020 ◽

Vol 88 ◽

pp. 102519

Author(s):

Pantea Foroudi

Keyword(s):

Brand Strategy ◽

Brand Orientation ◽

Corporate Brand

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Corporate Brand Orientation: What Is It? What of It?

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_10 ◽

2017 ◽

pp. 175-202 ◽

Author(s):

John M. T. Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Managerial corporate brand orientation: explication, significance, and antecedents

Journal of Brand Management ◽

10.1057/s41262-021-00265-3 ◽

2021 ◽

Author(s):

John M. T. Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Corporate brand orientation: What is it? What of it?

Journal of Brand Management ◽

10.1057/bm.2013.15 ◽

2013 ◽

Vol 20 (9) ◽

pp. 723-741 ◽

Author(s):

John M T Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Making Claims to Ownership: Anxieties of Authenticity and the Production of a Corporate Brand in Hawai'i

PsycEXTRA Dataset ◽

10.1037/e625062011-001 ◽

2010 ◽

Author(s):

Kyung-Nan Koh

Keyword(s):

Corporate Brand

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The Global Corporate Brand Book

10.1057/9780230239456 ◽

2009 ◽

Author(s):

Michael Morley

Keyword(s):

Corporate Brand

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Editorial

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v5i1.384 ◽

2017 ◽

Vol 5 (1) ◽

pp. 1-2

Author(s):

Ibrahim Sirkeci

Keyword(s):

Business Performance ◽

Brand Orientation ◽

In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme.

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The Impact Of Market And Brand Orientation On Performance: An Empirical Study

10.15405/epsbs.2017.12.02.5 ◽

2017 ◽

Author(s):

T. Sabri Erdil

Keyword(s):

Empirical Study ◽

Brand Orientation ◽

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The Effects of Mécénat on Corporate Brand Image

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kmr.2016.31.2.1 ◽

2016 ◽

Vol 31 (2) ◽

pp. 1

Author(s):

Sung You Jun ◽

Kyung Ho Kim ◽

Ho-Taek Yi ◽

Hye Kyung Park

Keyword(s):

Brand Image ◽

Corporate Brand

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