The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures

2022 ◽  
Vol 142 ◽  
pp. 221-241
Author(s):  
Morana Fuduric ◽  
Akos Varga ◽  
Sandra Horvat ◽  
Vatroslav Skare
Keyword(s):  
Comparative Analysis ◽  
Private Labels ◽  
Implicit And Explicit ◽  
Explicit Measures

Instruction-Based Approach-Avoidance Effects

2015 ◽  
Vol 62 (3) ◽  
pp. 161-169 ◽  
Author(s):  
Pieter Van Dessel ◽  
Jan De Houwer ◽  
Anne Gast ◽  
Colin Tucker Smith
Keyword(s):  
Implicit Association Test ◽  
Avoidance Training ◽  
Social Groups ◽  
Implicit Association ◽  
Approach And Avoidance ◽  
Evaluative Priming ◽  
Blacks And Whites ◽  
Approach Avoidance ◽  
Implicit And Explicit ◽  
Explicit Measures

Prior research suggests that repeatedly approaching or avoiding a certain stimulus changes the liking of this stimulus. We investigated whether these effects of approach and avoidance training occur also when participants do not perform these actions but are merely instructed about the stimulus-action contingencies. Stimulus evaluations were registered using both implicit (Implicit Association Test and evaluative priming) and explicit measures (valence ratings). Instruction-based approach-avoidance effects were observed for relatively neutral fictitious social groups (i.e., Niffites and Luupites), but not for clearly valenced well-known social groups (i.e., Blacks and Whites). We conclude that instructions to approach or avoid stimuli can provide sufficient bases for establishing both implicit and explicit evaluations of novel stimuli and discuss several possible reasons for why similar instruction-based approach-avoidance effects were not found for valenced well-known stimuli.

Memory Span and Individual Differences in Activation: Implicit and Explicit Measures

2012 ◽  
Author(s):  
Lindsey Lilienthal ◽  
Elaine Tamez ◽  
Nathan Rose ◽  
Joel Myerson ◽  
Sandra Hale
Keyword(s):  
Individual Differences ◽  
Memory Span ◽  
Implicit And Explicit ◽  
Explicit Measures

scholarly journals EXPRESS: When Symmetric and Curved Visual Contour Meet Intentional Instructions: Hedonic Value and Preference

2021 ◽  
pp. 174702182110215
Author(s):  
Erick G. Chuquichambi Apaza ◽  
Guido B. Corradi ◽  
Enric Munar ◽  
Jaume Rosselló-Mir
Keyword(s):  
Cognitive Processing ◽  
Experimental Session ◽  
Hedonic Tone ◽  
Stimulus Response ◽  
Negative Valence ◽  
Visual Contour ◽  
Positive Valence ◽  
Positive And Negative Valence ◽  
Implicit And Explicit ◽  
Explicit Measures

Symmetry and contour take part in shaping visual preference. However, less is known about their combined contribution to preference. We examined the hedonic tone and preference triggered by the interaction of symmetry and contour. Symmetric/curved, symmetric/sharp-angled, asymmetric/curved, and asymmetric/sharp-angled stimuli were presented in an implicit and explicit task. The implicit task consisted of an affective stimulus-response compatibility task where participants matched the stimuli with positive and negative valence response cues. The explicit task recorded liking ratings from the same stimuli. We used instructed mindset to induce participants to focus on symmetry or contour in different parts of the experimental session. We found an implicit compatibility of symmetry and curvature with positive hedonic tone. Explicit results showed preference for symmetry and curvature. In both tasks, symmetry and curvature showed a cumulative interaction, with a larger contribution of symmetry to the overall effect. While symmetric and asymmetric stimuli contributed to the implicit positive valence of symmetry, the effect of curvature was mainly caused by inclination toward curved contours rather than rejection of sharp-angled contours. We did not find any correlation between implicit and explicit measures, suggesting that they may involve different cognitive processing.

scholarly journals The target/perpetrator brief-implicit association test (B-IAT): an implicit instrument for efficiently measuring discrimination based on race/ethnicity, sex, gender identity, sexual orientation, weight, and age

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Maddalena Marini ◽  
Pamela D. Waterman ◽  
Emry Breedlove ◽  
Jarvis T. Chen ◽  
Christian Testa ◽  
...  
Keyword(s):  
Sexual Orientation ◽  
Gender Identity ◽  
Implicit Association Test ◽  
Mental Representations ◽  
Association Test ◽  
Implicit Association ◽  
Implicit Measures ◽  
Race Ethnicity ◽  
Implicit And Explicit ◽  
Explicit Measures

Abstract Background To date, research assessing discrimination has employed primarily explicit measures (i.e., self-reports), which can be subject to intentional and social desirability processes. Only a few studies, focusing on sex and race/ethnicity discrimination, have relied on implicit measures (i.e., Implicit Association Test, IAT), which permit assessing mental representations that are outside of conscious control. This study aims to advance measurement of discrimination by extending the application of implicit measures to multiple types of discrimination and optimizing the time required for the administration of these instruments. Methods Between September 27th 2019 and February 9th 2020, we conducted six experiments (984 participants) to assess implicit and explicit discrimination based on race/ethnicity, sex, gender identity, sexual orientation, weight, and age. Implicit discrimination was measured by using the Brief-Implicit Association Test (B-IAT), a new validated version of the IAT developed to shorten the time needed (from ≈15 to ≈2 min) to assess implicit mental representations, while explicit discrimination was assessed using self-reported items. Results Among participants (mean age = 37.8), 68.6% were White Non-Hispanic; 69% were females; 76.1% were heterosexual; 90.7% were gender conforming; 52.8% were medium weight; and 41.5% had an advanced level of education. Overall, we found implicit and explicit recognition of discrimination towards all the target groups (stronger for members of the target than dominant groups). Some exceptions emerged in experiments investigating race/ethnicity and weight discrimination. In the racism experiment, only people of Color showed an implicit recognition of discrimination towards the target group, while White people were neutral. In the fatphobia experiment, participants who were not heavy showed a slight implicit recognition of discrimination towards the dominant group, while heavy participants were neutral. Conclusions This study provides evidence that the B-IAT is a valuable tool for quickly assessing multiple types of implicit discrimination. It shows also that implicit and explicit measures can display diverging results, thus indicating that research would benefit from the use of both these instruments. These results have important implications for the assessment of discrimination in health research as well as in social and psychological science.

scholarly journals Defusion as an intervention for mental illness stigma. --Using implicit and explicit measures for outcome--

2019 ◽  
Vol 83 (0) ◽  
pp. 3C-034-3C-034
Author(s):  
Natsumi Tsuda ◽  
Asako Okuyama ◽  
Shoki Sonoda ◽  
Kokoro Makino ◽  
Ayaka Nishii ◽  
...  
Keyword(s):  
Mental Illness ◽  
Mental Illness Stigma ◽  
Implicit And Explicit ◽  
Explicit Measures

scholarly journals When Symmetric and Curved Visual Contour Meet Intentional Instructions: Hedonic Value and Preference

2021 ◽  
Author(s):  
Erick Gustavo Chuquichambi ◽  
Guido Corradi ◽  
Jaume Rossello ◽  
Enric Munar
Keyword(s):  
Cognitive Processing ◽  
Experimental Session ◽  
Hedonic Tone ◽  
Stimulus Response ◽  
Negative Valence ◽  
Visual Contour ◽  
Positive Valence ◽  
Positive And Negative Valence ◽  
Implicit And Explicit ◽  
Explicit Measures

Symmetry and contour take part in shaping visual preference. However, less is known about their combined contribution to preference. We examined the hedonic tone and preference triggered by the interaction of symmetry and contour. Symmetric/curved, symmetric/sharp-angled, asymmetric/curved, and asymmetric/sharp-angled stimuli were presented in an implicit and explicit task. The implicit task consisted of an affective stimulus-response compatibility task where participants matched the stimuli with positive and negative valence response cues. The explicit task recorded liking ratings from the same stimuli. We used instructed mindset to induce participants to focus on symmetry or contour in different parts of the experimental session. We found an implicit compatibility of symmetry and curvature with positive hedonic tone. Explicit results showed preference for symmetry and curvature. In both tasks, symmetry and curvature showed a cumulative interaction, with a larger contribution of symmetry to the overall effect. While symmetric and asymmetric stimuli contributed to the implicit positive valence of symmetry, the effect of curvature was mainly caused by inclination toward curved contours rather than rejection of sharp-angled contours. We did not find any correlation between implicit and explicit measures, suggesting that they may involve different cognitive processing.

Implicit and explicit measures of the sensory and hedonic analysis of beer: The role of tasting expertise

2021 ◽  
pp. 110873
Author(s):  
Irene Hinojosa-Aguayo ◽  
David Garcia-Burgos ◽  
Andrés Catena ◽  
Felisa González
Keyword(s):  
Hedonic Analysis ◽  
Implicit And Explicit ◽  
Explicit Measures
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