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The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Journal of Retailing and Consumer Services
◽
10.1016/j.jretconser.2021.102849
◽
2021
◽
pp. 102849
Author(s):
Di Kuang
◽
Baolong Ma
◽
Hong Wang
Keyword(s):
Service Failure
◽
Relative Impact
◽
Reward Programs
Download Full-text
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◽
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◽
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◽
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