The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure

Author(s):  
Di Kuang ◽  
Baolong Ma ◽  
Hong Wang
2018 ◽  
Vol 2018 ◽  
pp. 572-572
Author(s):  
Hailong Yang ◽  
◽  
Yuanyu Zhang ◽  
Liangjing Che
Keyword(s):  

2000 ◽  
Vol 14 (6) ◽  
pp. 513-528 ◽  
Author(s):  
Adrian Palmer ◽  
Rosalind Beggs ◽  
Caroline Keown‐McMullan

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