Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions

The sensitive nature of pharmaceuticals and the high cost of research and commercialization to introduce new products have led to numerous regulations intended to ensure the availability of safe and effective drug products. An unintended result has been to increase the cost of product introductions into various markets. The authors empirically test the relationship among the types of regulation, pharmaceutical product introductions, and the timing of their entry into the six largest country markets from 1970 to 1989. Surprisingly, the findings show that the type of regulation affects timing more than the number of new product introductions. The authors address the drug lag across the largest country markets on a product level over a period of 20 years. They discuss important potential implications for public policy and society.

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The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

Journal of Marketing Research ◽

10.1177/002224377601300203 ◽

1976 ◽

Vol 13 (2) ◽

pp. 138-143 ◽

Cited By ~ 7

Author(s):

Robert Shoemaker ◽

Richard Staelin

Keyword(s):

Sampling Error ◽

General Procedure ◽

New Product ◽

Consumer Products ◽

Actual Data ◽

New Product Introductions ◽

Sales Forecasts ◽

Sampling Variation ◽

New Consumer

A general procedure is outlined for estimating the sampling error in sales forecasts of new nondurable consumer products. The technique is illustrated for the Parfitt and Collins model with actual data from four new product introductions.

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Progressive and Rational CSR as Catalysts of New Product Introductions

Journal of Business Ethics ◽

10.1007/s10551-020-04625-y ◽

2020 ◽

Author(s):

Maria Jose Murcia

Keyword(s):

New Product ◽

New Product Introductions

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Multi-level ambidexterity in new product introduction at Tata Motors, India

Journal of Organizational Effectiveness People and Performance ◽

10.1108/joepp-07-2017-0062 ◽

2018 ◽

Vol 5 (3) ◽

pp. 211-235 ◽

Cited By ~ 2

Author(s):

Saurav Snehvrat ◽

Swarup Dutta

Keyword(s):

New Product ◽

New Product Introduction ◽

Distinct Form ◽

Product Introduction ◽

Content Type ◽

New Product Introductions ◽

Exploitative Learning ◽

Multi Level ◽

Voice Of Customer

Purpose The purpose of this paper is to explore the multi-faceted role of metaroutines in dealing with nested ambidexterity challenges experienced during new product introductions (NPIs) at Tata Motors, an Indian automotive giant. Design/methodology/approach This study utilizes an in-depth multi-level case study highlighting the ambidexterity dynamics across strategic, business unit and functional levels. Findings The authors visualize the NPI system found in the firm, including the interactions between structure, process and governance, as a metaroutine. Based on this visualization, the authors argue that certain ostensive (like voice of customer, commonality) and performative (role of leadership and creative recombination) aspects of the metaroutine aid exploratory and exploitative learning across levels at Tata Motors. Further, the authors argue that the role of embedded NPI metaroutine aspects in promoting multi-level ambidexterity offers a distinct form when compared with other academically established forms of structural, contextual and temporal ambidexterity. Practical implications This study focuses on the aspects of the NPI metaroutine that enable ambidexterity within the studied firm. The authors argue that apart from the structural, temporal and contextual mechanisms, managers also need to focus on the nuances of NPI metaroutines and their potential to promote ambidexterity across levels. Originality/value The authors visualize the interactions between the process, structure and governance mechanisms, related to NPI, as a metaroutine. The authors argue that metaroutine enabled approaches to ambidexterity offer a distinct form when compared with other academically established forms of structural, contextual and temporal ambidexterity. Also, metaroutine enabled ambidexterity explains a possible way through which multi-level ambidexterity can be promoted and managed within organizations.

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