Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey

Procedia Computer Science ◽

10.1016/j.procs.2021.11.072 ◽

2022 ◽

Vol 196 ◽

pp. 52-60

Author(s):

Robert Zimmermann ◽

Wolfgang Weitzl ◽

Andreas Auinger

Keyword(s):

Customer Journey

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A Big-data Study of YouTube Comments to Classify Customer Journey Decisions - Proposing a New Exploratory Analysis Method -

The Journal of Image and Cultural Contents ◽

10.24174/jicc.2019.02.16.57 ◽

2019 ◽

Vol 16 ◽

pp. 57-89

Author(s):

Seonwoo Kim ◽

Heewoong Ahn ◽

Yoona Jang ◽

Minye Hong ◽

Minji Seo ◽

...

Keyword(s):

Big Data ◽

Exploratory Analysis ◽

Analysis Method ◽

Customer Journey

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Loyalty programs as travel companions: Complementary service features across customer journey stages

Journal of Business Research ◽

10.1016/j.jbusres.2021.02.016 ◽

2021 ◽

Vol 129 ◽

pp. 70-82

Author(s):

Lena Steinhoff ◽

Marcellis M. Zondag

Keyword(s):

Loyalty Programs ◽

Customer Journey

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Optimizing customer journey using process mining and sequence-aware recommendation

Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing - SAC '19 ◽

10.1145/3297280.3297288 ◽

2019 ◽

Author(s):

Alessandro Terragni ◽

Marwan Hassani

Keyword(s):

Process Mining ◽

Customer Journey

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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2021.102550 ◽

2021 ◽

Vol 61 ◽

pp. 102550

Author(s):

Yanika Tueanrat ◽

Savvas Papagiannidis ◽

Eleftherios Alamanos

Keyword(s):

Conceptual Framework ◽

Customer Journey

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Exploring an in-store customer journey for customers shopping for outdoor apparel

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2021.102722 ◽

2021 ◽

Vol 63 ◽

pp. 102722

Author(s):

Nic S. Terblanche ◽

Martin Kidd

Keyword(s):

Customer Journey

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Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2021.102869 ◽

2022 ◽

Vol 65 ◽

pp. 102869

Author(s):

Xingwen Cui ◽

Qinghong Xie ◽

Jing Zhu ◽

Mahmud Akhter Shareef ◽

M. Awais Shakir Goraya ◽

...

Keyword(s):

Customer Journey ◽

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Applying Transactional NPS for Customer Journey Insight: Case Experiences and Lessons Learned

Services Marketing Quarterly ◽

10.1080/15332969.2018.1471956 ◽

2018 ◽

Vol 39 (3) ◽

pp. 208-224 ◽

Author(s):

Asbjørn Følstad ◽

Knut Kvale

Keyword(s):

Lessons Learned ◽

Customer Journey

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From Sales Funnel to Customer Journey

Advances in Intelligent Systems and Computing - Advances in Human Factors, Business Management and Leadership ◽

10.1007/978-3-030-50791-6_25 ◽

2020 ◽

pp. 200-206

Author(s):

Alina Venermo ◽

Jukka Rantala ◽

Timo Holopainen

Keyword(s):

Customer Journey ◽

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The Mobile Customer Journey in China: Implications and Future Research Areas

International Digital Marketing in China ◽

10.1007/978-3-030-38160-8_6 ◽

2020 ◽

pp. 87-96

Author(s):

Lala Hu

Keyword(s):

Future Research ◽

Customer Journey ◽

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Managing Quality Perception Along the Customer Journey: A Behavioral Economics Approach

Lecture Notes in Mechanical Engineering - Proceedings of the International Symposium for Production Research 2019 ◽

10.1007/978-3-030-31343-2_43 ◽

2019 ◽

pp. 491-507

Author(s):

Florian Teleaba ◽

Sorin Popescu ◽

Roxana Santa

Keyword(s):

Behavioral Economics ◽

Customer Journey ◽

Quality Perception

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