Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity

2021 ◽  
Vol 171 ◽  
pp. 120946
Author(s):  
Woon Leong Lin ◽  
Jo Ann Ho ◽  
Murali Sambasivan ◽  
Nick Yip ◽  
Azali Bin Mohamed
Keyword(s):  
Innovation Strategy ◽  
Brand Value ◽  
Marketing Capability ◽  
Green Innovation

Exploring the role of green innovation and investment in energy for environmental quality: An empirical appraisal from provincial data of China

2021 ◽  
Vol 292 ◽  
pp. 112779
Author(s):  
Jiajia Guo ◽  
Yong Zhou ◽  
Shahid Ali ◽  
Umer Shahzad ◽  
Lianbiao Cui
Keyword(s):  
Environmental Quality ◽  
Green Innovation

Marketing capability and new venture survival: The role of marketing myopia

2021 ◽  
Vol 93 ◽  
pp. 307-326
Author(s):  
Pankaj C. Patel ◽  
Cong Feng ◽  
Maria João Guedes
Keyword(s):  
New Venture ◽  
Marketing Capability

scholarly journals Who Drives Green Innovation? A Game Theoretical Analysis of a Closed-Loop Supply Chain under Different Power Structures

2020 ◽  
Vol 17 (7) ◽  
pp. 2274 ◽  
Author(s):  
Dooho Lee
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Closed Loop ◽  
Stackelberg Game ◽  
Innovation Strategy ◽  
Market Demand ◽  
Green Innovation ◽  
Closed Loop Supply Chain ◽  
Innovation Strategies ◽  
Market Leadership

As awareness of environmental protection increases worldwide, enterprises have been building their supply chains in ways that conserve natural resources and minimize the creation of pollutants. One of the practical ways to make supply chains more sustainable is for enterprises to utilize green innovation strategies and to increase resource reuse. In this work, we focus on a closed-loop supply chain (CLSC) consisting of a manufacturer, a retailer, and a collector. In the investigated CLSC, the manufacturer and the retailer drive the green innovation strategy either individually or simultaneously to boost market demand. In the reverse flow of the CLSC, the collector is responsible for collecting consumers’ used products and transferring them to the manufacturer for remanufacturing. By combining two types of the market leadership and three types of green innovation strategies, we establish six different Stackelberg game models and solve them analytically. Through an extensive comparative analysis, we show who should have market leadership and who should drive the green innovation strategy in the CLSC. Various numerical examples are also given to support our major findings. One of our key findings suggests that the supply chain members must participate in green innovation activities at the same time to achieve a win-win scenario in the CLSC.

scholarly journals An Empirical Study on Green Innovation Strategy and Sustainable Competitive Advantages: Path and Boundary

2018 ◽  
Vol 10 (10) ◽  
pp. 3631 ◽  
Author(s):  
Baoshan Ge ◽  
Yibing Yang ◽  
Dake Jiang ◽  
Yang Gao ◽  
Xiaomin Du ◽  
...  
Keyword(s):  
Dynamic Capabilities ◽  
Environmental Uncertainty ◽  
Reference Value ◽  
Mediating Effect ◽  
Management Theory ◽  
Innovation Strategy ◽  
Competitive Advantages ◽  
Green Innovation ◽  
Sustainable Competitive Advantages ◽  
The Impact

Although green innovation strategy (GIS) is the driving force for the sustainable development of enterprises, while the strategy is implemented, an increased cost and a change in organizational routines will cause an organization to become fragile, and even affect the sustainable competitive advantages. So, the purpose of this paper is to explore the impact path of GIS on sustainable competitive advantages and the implementation boundary of GIS. To explain the impact path, we consider the concept of dynamic capabilities to be the mediator variable. To explain the implementation boundary of GIS, we systematically explore the relationships among GIS, dynamic capabilities and sustainable competitive advantages under different levels of environmental uncertainty. Based on 241 new Chinese green firms, the empirical results find that GIS helps enterprises to gain sustainable competitive advantages. However, in the process of strategy implementation, enterprises should choose appropriate methods according to different degrees of environmental uncertainty. In a low environmental uncertainty, dynamic capabilities play a full intermediary role between GIS and sustainable competitive advantages. However, in a high environmental uncertainty, dynamic capabilities have no mediating effect between GIS and sustainable competitive advantages. This study not only integrates green management theory and strategic management theory but also makes up for the deficiencies in research on these theories and has important reference value for enterprises that seek to carry out green innovation activities.

scholarly journals The role of green supply chain management practices on environmental performance in the hydrocarbon industry of Bahrain: Testing the moderation of green innovation

2021 ◽  
Vol 9 (2) ◽  
pp. 265-276 ◽  
Author(s):  
Saad Darwish ◽  
Syed Mir Muhammad Shah ◽  
Umair Ahmed
Keyword(s):  
Environmental Management ◽  
Supply Chain ◽  
Environmental Performance ◽  
Management Practices ◽  
Green Supply Chain ◽  
Green Innovation ◽  
Environmental Cooperation ◽  
The Impact ◽  
Moderating Role

Recently, environmental degradation has become a global issue, and a green supply chain has been considered as the appropriate solution for it. Also, this issue gets the intentions of recent researchers. Thus, the current article aims to examine the impact of green supply chain practices such as green purchase, internal environmental management, and customer environmental cooperation on environment performance in Bahrain. The goal also includes examining the moderating role of green innovation among the nexus of green purchase, internal environmental management, customer environmental cooperation, and environmental performance in Bahrain. The primary data collection method has been executed by the study and collected data by using questionnaires. The employees of the supply chain department of the hydrocarbon industry in Bahrain are the respondents. The statistical results show that green purchase, internal environmental management and customer environmental cooperation have positive relationships with environmental performance. The outcomes also exposed that green innovation has played an influential moderating role among the nexus of green purchase, internal environmental management, customer environmental cooperation, and environmental performance in Bahrain. These findings provide guidelines to the regulators that they should develop effective policies related to the implementation of supply chain practices that improve environmental performance.

The mediating role of financial performance in the relationship between green innovation and firm value: evidence from ASEAN countries

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nur Asni ◽  
Dian Agustia
Keyword(s):  
Financial Performance ◽  
Firm Value ◽  
Mediating Effect ◽  
Manufacturing Companies ◽  
Green Innovation ◽  
Content Type ◽  
Mediating Role ◽  
Asean Countries ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the mediating role of financial performance (FP) in modelling the relationship between green innovation (GI) and firm value (FV), using ASEAN countries as sample with panel analysis.Design/methodology/approachA panel data was collected from 374 publicly traded companies in six ASEAN countries, and was analysed using feasible general least squares (FGLS) to control heteroscedasticity and serial correlation.FindingsThe findings suggest that financial performance, namely return on assets (ROA) and return on equity (ROE), has a significant value in mediating the relationship between GI and FV. This illustrates that investors in the ASEAN region's capital market are more interested in the economic motivation for companies implementing GI. Other findings also provide evidence that ROA and ROE have positive and significant effects on FV. This indicates that the profitability resulting from a firm's ability to continuously innovate has a positive impact on the creation of value by manufacturing companies in the ASEAN region.Research limitations/implicationsThe number of observations is still relatively limited, from manufacturing companies listed on stock exchanges in the ASEAN countries. The total number of samples used in this study was 374 companies with 22.30% of the total population.Originality/valueThis study combines the different types of secondary data to provide panel evidence on the mediating effect of financial performance using ROA and ROE in the relationship between green innovation and firm value, using ASEAN countries as the sample.

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