scholarly journals Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

2021 ◽  
Vol 67 ◽  
pp. 101733
Author(s):  
Jihyun Kim ◽  
Kelly Merrill Jr. ◽  
Chad Collins ◽  
Hocheol Yang
Keyword(s):  
Social Presence ◽  
Tv Viewing ◽  
Mediating Role ◽  
Social Tv

Social TV Viewing : The Effect of Virtual Co-Viewers and the Role of Social Presence

2019 ◽  
Vol 20 (8) ◽  
pp. 1543-1552 ◽  
Author(s):  
Hayeon Song ◽  
Jihyun Kim ◽  
Yunjung Choi
Keyword(s):  
Social Presence ◽  
Tv Viewing ◽  
Social Tv

Dynamic roles of social presence and individual differences in social TV platforms

2021 ◽  
pp. 135485652110575
Author(s):  
Jihyun Kim ◽  
Kelly Merrill
Keyword(s):  
Individual Differences ◽  
Social Presence ◽  
Online Survey ◽  
Unique Form ◽  
Tv Viewing ◽  
Television Content ◽  
Social Tv ◽  
The Social ◽  
Private And Public ◽  
The Individual

These days, many individuals engage in a unique form of TV viewing that includes a simultaneous act of watching television content and talking about it with others in a mediated environment. This phenomenon is commonly referred to as social TV viewing. Responding to the popularity of this form of TV viewing behavior, the present study examines the individual differences of the social TV viewing experience, particularly with regard to different communication platforms (e.g. private vs. public). Based on the data collected from an online survey, primary findings indicate that extroverted and lonely individuals have different social TV viewing experiences such as preferences for a particular type of platforms for social TV viewing. Further, social presence plays an important role in the understanding of social TV enjoyment in private and public platforms.

Mobile communication, social presence, and perceived security on public transport

2019 ◽  
Vol 8 (2) ◽  
pp. 268-292
Author(s):  
Dennis Reichow ◽  
Thomas N. Friemel
Keyword(s):  
Mobile Phones ◽  
Social Presence ◽  
Mobile Communication ◽  
Public Transport ◽  
Situational Factors ◽  
Representative Survey ◽  
Mediating Role ◽  
Perceived Security ◽  
The Relationship

Mobile phones have become a ubiquitous phenomenon on public transport. However, little attention has been given to the effect of mobile communication on perceived security on public transport. This paper develops a model of social presence and perceived security in order to understand the widespread use of mobile phones on public transport as well as its effects. The first part of the model suggests a mediating role of social presence to understand how perceived security motivates mobile communication. The respective hypotheses are tested with a representative survey ( N = 2,267), and the results support the mediating role of social presence. The second part of the model assumes that social presence is not only a motive to use mobile communication but also helps to improve perceived security. Based on a 2-week mobile experience sampling with 86 participants and 1,264 measurement points, the effect of mobile communication and social presence obtained, as well as individual and situational factors on perceived security were tested. The respective hypotheses were partially supported but also suggest that other coping strategies might be of relevance to fully understand the relationship between mobile communication and situational perceived security. Besides the academic insights, these results suggest that public transport operators should consider expanding mobile phone coverage in their vehicles and stations to improve perceived security and make their services more attractive.

scholarly journals TV- Show: From the Audience Habits To Principles of Dramaturgy

2014 ◽  
Vol 6 (4) ◽  
pp. 126-136
Author(s):  
Irina Nikolaevna Kemarskaya
Keyword(s):  
Social Practices ◽  
Tv Viewing ◽  
Social Tv ◽  
The Social ◽  
Single Moment ◽  
Tv Shows ◽  
Set Up ◽  
Tv Watching ◽  
Tv Show

The article is devoted to the scriptwriting of TV shows and the role of the social practices of TV-viewing in the creation of script plot of periodical programs. Script construction of contemporary TV shows differs greatly from the classical film screenwriting due to its primarily focusing on predicted audience reactions in every single moment of broadcasting. The show creators are directed by the intention of giving the viewer the opportunities to feel the emotions he/she anticipates watching every new issue of the program. In order to attract the audience to the screen, hold it, to ensure its return to the favorite show the TV creators are obliged to imagine the established rituals and social practices of screen viewing. The paper covers the historical aspects of the social TV viewing practices, their formation and dynamics, from the Soviet "collective viewing" in a communal apartments with a sole TV-set up to a contemporary tendency of individual binge-watching of full ser seasons through internet services. The author specially emphasizes gender, generational, socio-demographic differences in TV watching and their influence on different creative techniques and discoveries. As to the gender habits of audiovisual information perception, the author pays attention to the so called "female" way of TV watching, characteristic of empathy, emotional involvement in the perception of the show, against the "male" choice of action, spectacle dynamics and often simultaneous viewing of different channels. Changes in common practices of TV watching cause the script decisions, adapted to the habitual behavior of different audience groups (shortening of audiovisual elements within programs, clip cutting, priority of emotion over logic-screen narration, etc.). Resume: rapid changes of screen watching social practices challenge the well-known creative technologies, turning the familiar TV shows into the part of the hypertext with different logic of reading and understanding.

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