The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Journal of Business Research ◽

10.1016/s0148-2963(02)00457-5 ◽

2003 ◽

Author(s):

J Pracejus

Keyword(s):

Cause Related Marketing

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“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism

Journal of Promotion Management ◽

10.1080/10496491.2021.1888181 ◽

2021 ◽

pp. 1-23

Author(s):

Jing Yang ◽

Juan Mundel

Keyword(s):

Consumer Skepticism ◽

Cause Related Marketing ◽

Moderating Role

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Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

Psychology and Marketing ◽

10.1002/mar.21591 ◽

2021 ◽

Author(s):

Maria Lagomarsino ◽

Linda Lemarié

Keyword(s):

Verbal Cues ◽

Cause Related Marketing

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Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1970077 ◽

2021 ◽

pp. 1-21

Author(s):

Sujo Thomas

Keyword(s):

Consumer Knowledge ◽

Cause Related Marketing

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The moderating role of social themes in cause-related marketing advertisements

International Review on Public and Nonprofit Marketing ◽

10.1007/s12208-018-0208-4 ◽

2018 ◽

Vol 15 (4) ◽

pp. 433-454 ◽

Author(s):

Thamaraiselvan Natarajan ◽

Daniel Inbaraj Jublee ◽

Dharun Lingam Kasilingam ◽

Gladys Stephen

Keyword(s):

Cause Related Marketing ◽

Moderating Role

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Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

Nonprofit and Business Sector Collaboration ◽

10.4324/9780203049587-10 ◽

2013 ◽

pp. 99-115

Keyword(s):

Purchase Intentions ◽

Cause Related Marketing ◽

Cause Involvement ◽

Moderating Role

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Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2016.03.003 ◽

2016 ◽

Vol 33 (4) ◽

pp. 868-880 ◽

Author(s):

Zengxiang Chen ◽

Yunhui Huang

Keyword(s):

Corporate Philanthropy ◽

Cause Related Marketing ◽

Self Construal ◽

Moderating Role

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Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

Total Quality Management & Business Excellence ◽

10.1080/14783363.2018.1427504 ◽

2018 ◽

Vol 31 (3-4) ◽

pp. 373-388 ◽

Author(s):

Elisabeth Mora ◽

Natalia Vila

Keyword(s):

Social Networks ◽

Cause Related Marketing ◽

Moderating Role

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Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2019.1666071 ◽

2019 ◽

Vol 41 (3) ◽

pp. 301-331 ◽

Author(s):

Mikyeung Bae

Keyword(s):

Cause Related Marketing

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The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns

Journal of Promotion Management ◽

10.1080/10496491.2019.1612492 ◽

2019 ◽

Vol 25 (7) ◽

pp. 959-982

Author(s):

Tracy Harmon-Kizer

Keyword(s):

Perceptual Fluency ◽

Cause Related Marketing

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A RESEARCH ON THE ROLE OF CAUSE RELATED MARKETING IN THE CREATION OF BRAND IMAGE: THE EXAMPLE OF DOMESTOS

INTERNATIONAL REFEREED JOURNAL OF MARKETING AND MARKET RESEARCHES ◽

10.17369/uhpad.2016821934 ◽

2016 ◽

pp. 1-1

Author(s):

Bora GÖKTAŞ ◽

Tuğçe ÜNER

Keyword(s):

Brand Image ◽

Cause Related Marketing ◽

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