Journal of Promotion Management
Latest Publications

TOTAL DOCUMENTS

888

(FIVE YEARS 161)

H-INDEX

26

(FIVE YEARS 5)

Published By Informa Uk (Taylor & Francis)

1540-7594, 1049-6491

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Tourists’ Booking Behavior: Online Social Media Perspectives

Journal of Promotion Management ◽

10.1080/10496491.2021.2015509 ◽

2022 ◽

pp. 1-27

Author(s):

Mohammadreza Ghaedi

Keyword(s):

Social Media ◽

Online Social Media

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Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

Journal of Promotion Management ◽

10.1080/10496491.2021.2015513 ◽

2021 ◽

pp. 1-24

Author(s):

Jing Yang ◽

Shaheen Kanthawala ◽

Eunsin Joo ◽

Anastasia Kononova

Keyword(s):

Brand Involvement ◽

Issue Relevance ◽

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Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality

Journal of Promotion Management ◽

10.1080/10496491.2021.1987958 ◽

2021 ◽

pp. 1-16

Author(s):

Marion Rauscher ◽

Andreas Humpe

Keyword(s):

Virtual Reality ◽

Cultural Heritage ◽

The Past ◽

Raising Awareness

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Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the Ad

Journal of Promotion Management ◽

10.1080/10496491.2021.2015512 ◽

2021 ◽

pp. 1-26

Author(s):

Hans Hoeken ◽

Hanny den Ouden

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Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior

Journal of Promotion Management ◽

10.1080/10496491.2021.2015515 ◽

2021 ◽

pp. 1-31

Author(s):

Farbod Fakhreddin ◽

Pantea Foroudi

Keyword(s):

Opinion Leadership ◽

Purchase Behavior

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Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining Approach

Journal of Promotion Management ◽

10.1080/10496491.2021.2015516 ◽

2021 ◽

pp. 1-15

Author(s):

Eduardo Sarmento Ferreira ◽

Sandra Loureiro ◽

Ricardo Godinho Bilro ◽

Tiago Ferro

Keyword(s):

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OCEAN Traits: Who Shares More Word of Mouth?

Journal of Promotion Management ◽

10.1080/10496491.2021.2015510 ◽

2021 ◽

pp. 1-25

Author(s):

Azmat Ali ◽

Junaid Ul Haq ◽

Sajjad Hussain ◽

Alia Qadir ◽

Syed Arsalan Haider Bukhari

Keyword(s):

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Web of Lies: Drivers and Consequences of Social Media (In)Authenticity

Journal of Promotion Management ◽

10.1080/10496491.2021.1955077 ◽

2021 ◽

pp. 1-36

Author(s):

Sarah Alhouti ◽

Catherine M. Johnson

Keyword(s):

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TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision

Journal of Promotion Management ◽

10.1080/10496491.2021.2009613 ◽

2021 ◽

pp. 1-25

Author(s):

Rambabu Lavuri ◽

Vidyadhar Reddy Aileni

Keyword(s):

Moderating Effect ◽

Purchase Decision

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Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows

Journal of Promotion Management ◽

10.1080/10496491.2021.2009087 ◽

2021 ◽

pp. 1-25

Author(s):

Pedro Mendonça Silva ◽

Victor Ferreira Moutinho ◽

Vera Teixeira Vale

Keyword(s):

International Trade ◽

Sales Performance ◽

Sales Force ◽

International Trade Shows ◽

Network Capability ◽

Trade Shows ◽

The Relationship

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