Journal of Promotion Management
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TOTAL DOCUMENTS

888
(FIVE YEARS 115)

H-INDEX

26
(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

1540-7594, 1049-6491
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Tourists’ Booking Behavior: Online Social Media Perspectives

2022 ◽  
pp. 1-27
Author(s):  
Mohammadreza Ghaedi
Keyword(s):  
Social Media ◽  
Online Social Media

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

2021 ◽  
pp. 1-24
Author(s):  
Jing Yang ◽  
Shaheen Kanthawala ◽  
Eunsin Joo ◽  
Anastasia Kononova
Keyword(s):  
Brand Involvement ◽  
Issue Relevance ◽  
Mhealth Apps

Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality

2021 ◽  
pp. 1-16
Author(s):  
Marion Rauscher ◽  
Andreas Humpe
Keyword(s):  
Virtual Reality ◽  
Cultural Heritage ◽  
The Past ◽  
Raising Awareness

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior

2021 ◽  
pp. 1-31
Author(s):  
Farbod Fakhreddin ◽  
Pantea Foroudi
Keyword(s):  
Opinion Leadership ◽  
Purchase Behavior

Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining Approach

2021 ◽  
pp. 1-15
Author(s):  
Eduardo Sarmento Ferreira ◽  
Sandra Loureiro ◽  
Ricardo Godinho Bilro ◽  
Tiago Ferro
Keyword(s):  
Text Mining

OCEAN Traits: Who Shares More Word of Mouth?

2021 ◽  
pp. 1-25
Author(s):  
Azmat Ali ◽  
Junaid Ul Haq ◽  
Sajjad Hussain ◽  
Alia Qadir ◽  
Syed Arsalan Haider Bukhari
Keyword(s):  
Word Of Mouth

Web of Lies: Drivers and Consequences of Social Media (In)Authenticity

2021 ◽  
pp. 1-36
Author(s):  
Sarah Alhouti ◽  
Catherine M. Johnson
Keyword(s):  
Social Media

TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision

2021 ◽  
pp. 1-25
Author(s):  
Rambabu Lavuri ◽  
Vidyadhar Reddy Aileni
Keyword(s):  
Moderating Effect ◽  
Purchase Decision
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