Perception and Automatic Stereotype Activation: Evidence from an Image-Based Priming Methodology

1999 ◽  
Author(s):  
Stan J. Colcombe ◽  
Robert S. Wyer
Keyword(s):  
Stereotype Activation

Implicit stereotyping and prejudice and the primed Stroop task

1999 ◽  
Vol 58 (4) ◽  
pp. 241-250 ◽  
Author(s):  
Kerry Kawakami ◽  
Kenneth L. Dion ◽  
John F. Dovidio
Keyword(s):  
Stroop Task ◽  
Color Naming ◽  
Stereotype Activation ◽  
Racial Categories ◽  
Black And White ◽  
Automatic Activation ◽  
Black Stereotypes ◽  
Implicit Prejudice ◽  
Implicit Stereotyping ◽  
Naming Latencies

In the present study, automatic stereotype activation related to racial categories was examined utilizing a primed Stroop task. The speed of participants' ink-color naming of stereotypic and nonstereotypic target words following Black and White category primes were compared: slower naming times are presumed to reflect interference from automatic activation. The results provide support for automatic activation of implicit prejudice and stereotypes. With respect to prejudice, naming latencies tended to be slower for positive words following White than Black primes and slower for negative words following Black than White primes. With regard to stereotypes, participants demonstrated slower naming latencies for Black stereotypes, primarily those that were negatively valenced, following Black than White category primes. These findings provide further evidence of the automatic activation of stereotypes and prejudice that occurs without intention.

Automatic Stereotype Activation Is Context Dependent

2010 ◽  
Vol 41 (3) ◽  
pp. 131-136 ◽  
Author(s):  
Catharina Casper ◽  
Klaus Rothermund ◽  
Dirk Wentura
Keyword(s):  
Lexical Decision ◽  
Context Information ◽  
Decision Task ◽  
Social Categories ◽  
Priming Effects ◽  
Stereotype Activation ◽  
Social Stereotypes ◽  
Priming Paradigm ◽  
Automatic Activation ◽  
Mental Schemas

Processes involving an automatic activation of stereotypes in different contexts were investigated using a priming paradigm with the lexical decision task. The names of social categories were combined with background pictures of specific situations to yield a compound prime comprising category and context information. Significant category priming effects for stereotypic attributes (e.g., Bavarians – beer) emerged for fitting contexts (e.g., in combination with a picture of a marquee) but not for nonfitting contexts (e.g., in combination with a picture of a shop). Findings indicate that social stereotypes are organized as specific mental schemas that are triggered by a combination of category and context information.

What Does It Take to Activate Stereotypes? Simple Primes Don’t Seem Enough

2014 ◽  
Vol 45 (3) ◽  
pp. 187-193 ◽  
Author(s):  
Florian Müller ◽  
Klaus Rothermund
Keyword(s):  
Social Cognition ◽  
Semantic Priming ◽  
Response Priming ◽  
Priming Effects ◽  
Stereotype Activation

According to social cognition textbooks, stereotypes are activated automatically if appropriate categorical cues are processed. Although many studies have tested effects of activated stereotypes on behavior, few have tested the process of stereotype activation. Blair and Banaji (1996) demonstrated that subjects were faster to categorize first names as male or female if those were preceded by gender congruent attribute primes. The same, albeit smaller, effects emerged in a semantic priming design ruling out response priming by Banaji and Hardin (1996) . We sought to replicate these important effects. Mirroring Blair and Banaji (1996) we found strong priming effects as long as response priming was possible. However, unlike Banaji and Hardin (1996) , we did not find any evidence for automatic stereotype activation, when response priming was ruled out. Our findings suggest that automatic stereotype activation is not a reliable and global phenomenon but is restricted to more specific conditions.

Alcohol effects on stereotype activation and inhibition

2004 ◽  
Author(s):  
Bruce Bartholow ◽  
Cheryl Dickter ◽  
Marc Sestir
Keyword(s):  
Stereotype Activation ◽  
Alcohol Effects

The effect of stereotype activation on spontaneous inferences

2019 ◽  
Vol 47 (8) ◽  
pp. 1-9
Author(s):  
Pei Wang ◽  
Ai-hua Tao ◽  
Fan Gao ◽  
Yi-wen Xie
Keyword(s):  
Chinese People ◽  
Stereotype Activation ◽  
Spontaneous Trait Inferences ◽  
Probe Recognition ◽  
Trait Inferences ◽  
Situational Information ◽  
Chinese Undergraduates

We adopted the probe recognition paradigm to examine the effect of stereotype activation on spontaneous inferences among Chinese undergraduates (N = 48). First, behavioral sentences involving trait-implying behavior and corresponding situational information were simultaneously presented. We then selected stereotype labels of the actor's behavior that were consistent or inconsistent with the behavior, and which were activated either supraliminally or subliminally. The results showed that whether a stereotype was activated supraliminally or subliminally, the influence on spontaneous inferences was the same. Specifically, when the stereotype was inconsistent with the actor's behavior, spontaneous situational inferences were facilitated, and when the stereotype was consistent with the actor's behavior, spontaneous trait inferences were not facilitated. As Chinese people may be more prone to spontaneous (vs. trait) inferences, this indicates that human inferences are deeply influenced by culture.

The effects of stereotype activation on behavior: A review of possible mechanisms.

2001 ◽  
Vol 127 (6) ◽  
pp. 797-826 ◽  
Author(s):  
S. Christian Wheeler ◽  
Richard E. Petty
Keyword(s):  
Stereotype Activation
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