Automatic Stereotype Activation Is Context Dependent
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Processes involving an automatic activation of stereotypes in different contexts were investigated using a priming paradigm with the lexical decision task. The names of social categories were combined with background pictures of specific situations to yield a compound prime comprising category and context information. Significant category priming effects for stereotypic attributes (e.g., Bavarians – beer) emerged for fitting contexts (e.g., in combination with a picture of a marquee) but not for nonfitting contexts (e.g., in combination with a picture of a shop). Findings indicate that social stereotypes are organized as specific mental schemas that are triggered by a combination of category and context information.
2020 ◽
Vol 73
(6)
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pp. 856-867
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2017 ◽
Vol 21
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pp. 265-277
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2009 ◽
Vol 12
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pp. 699-714
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2019 ◽
Vol 73
(2)
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pp. 183-198
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2003 ◽
Vol 113
(3)
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pp. 283-295
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2001 ◽
Vol 27
(1)
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pp. 75-91
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2020 ◽
Vol 73
(11)
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pp. 1939-1948
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2020 ◽
Vol 74
(2)
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pp. 92-110