Identifying Key Drivers From Survey Data: Comparing Regression to CHAID

2006 ◽  
Author(s):  
Alan D. Mead ◽  
Tom Rauzi
Keyword(s):  
Survey Data ◽  
Key Drivers

scholarly journals Shopping Destination Image and Loyalty: Do Tourist and Resident Perceive Differently?

2021 ◽  
pp. 15-27
Author(s):  
Erik Hendriks ◽  
Zurinawati Mohi ◽  
Lusianus Kusdibyo
Keyword(s):  
Survey Data ◽  
Customer Loyalty ◽  
Significant Variation ◽  
Destination Image ◽  
Image Model ◽  
Intense Competition ◽  
Key Drivers

Research shows that shopping is a must activity of tourist and resident, and there is intense competition between shopping destinations. However, literature often gives a little attention to how a shopping destination's image impacts customer loyalty. Thus, the current study examines the shopping destination image model that incorporates the affective, cognitive, and overall images in predicting shopping loyalty of both tourist and resident. The results from 408 survey data verify the shopping destination image model's relevance in predicting both tourist and resident loyalty towards shopping destinations. The affective and cognitive image elements are the key drivers of overall image and loyalty towards  tourist and resident shopping destinations. Further, this study shows a significant variation between how tourists and residents regard the effect of cognitive image on their loyalty towards a shopping destination.

Is the Personal Always Political?

2017 ◽  
Vol 38 (3) ◽  
pp. 133-143 ◽  
Author(s):  
Danny Osborne ◽  
Yannick Dufresne ◽  
Gregory Eady ◽  
Jennifer Lees-Marshment ◽  
Cliff van der Linden
Keyword(s):  
Survey Data ◽  
National Survey ◽  
Negative Relationship ◽  
Openness To Experience ◽  
Political Sophistication ◽  
Knowledge Based

Abstract. Research demonstrates that the negative relationship between Openness to Experience and conservatism is heightened among the informed. We extend this literature using national survey data (Study 1; N = 13,203) and data from students (Study 2; N = 311). As predicted, education – a correlate of political sophistication – strengthened the negative relationship between Openness and conservatism (Study 1). Study 2 employed a knowledge-based measure of political sophistication to show that the Openness × Political Sophistication interaction was restricted to the Openness aspect of Openness. These studies demonstrate that knowledge helps people align their ideology with their personality, but that the Openness × Political Sophistication interaction is specific to one aspect of Openness – nuances that are overlooked in the literature.

Accuracy of provider-supplied human resources survey data.

1984 ◽  
Vol 39 (12) ◽  
pp. 1485-1486 ◽  
Author(s):  
David J. Knesper ◽  
David J. Pagnucco
Keyword(s):  
Human Resources ◽  
Survey Data

Measuring Depression Prevalence: Comparing Administrative and Survey Data

2004 ◽  
Author(s):  
Eilish Cleary ◽  
Pat Martens ◽  
Charles Burchill
Keyword(s):  
Survey Data ◽  
Depression Prevalence

Can A Systematic Participative Method For Processing Workplace Survey Data Enhance Organizational Communication Skills?

2017 ◽  
Author(s):  
Per Lindberg ◽  
Thomas Karlsson ◽  
Annika Stromberg ◽  
Susanne Gustafsson ◽  
Ingrid Anderzen
Keyword(s):  
Organizational Communication ◽  
Survey Data ◽  
Communication Skills
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