Psychology is key to airline safety at Boeing

2017 ◽

Vol 61 (1) ◽

pp. 1671-1673 ◽

Cited By ~ 1

Author(s):

Allison Ragan ◽

Tessa Sommer ◽

Frank Drews

Keyword(s):

Information Acquisition ◽

Safety Information ◽

Relevant Information ◽

Flight Safety ◽

Information Retention ◽

Short Answer ◽

Airline Safety ◽

Short Answer Questions ◽

First Time

This study examined the effect of humor on airline safety information retention. Passenger attention to pre- flight safety demonstrations is low, even though it may impact the chance of survival in an aviation accident. Airlines have employed humor and entertainment to educate passengers on safety information. This study explored whether the humorous presentation increases retention of safety information, or if humor acts as a distraction from safety relevant information. Participants viewed two pre-flight safety demonstration videos (humorous and non-humorous) in counterbalanced order then answered short-answer questions about the content of the videos. Retention scores after viewing either type of video for the first time were the same. However, when a humorous video was shown prior to a standard safety video, retention scores for safety material dropped. These findings suggest that humorous safety demonstrations may be more effective, not because they are best at conveying information, but because passengers do not attend to standard videos if they have previously been exposed to a humorous version.

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Customer satisfaction low cost carrier: stimulus and its consequences

Jurnal Manajemen ◽

10.24912/jm.v22i1.318 ◽

2018 ◽

Vol 22 (1) ◽

Author(s):

Sri Vandayuli Riorini ◽

Christina Catur Widayati

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Organizational Performance ◽

Brand Loyalty ◽

Low Cost ◽

Corporate Image ◽

Equation Modeling ◽

Price Fairness ◽

Airline Safety ◽

Low Cost Carrier

Airline industries are currently faced with challenges to satisfy consumers in order to improve organizational performance. The purpose of this study is to analyze service quality, corporate image, price fairness, and airline safety as a stimulus of customer satisfaction and its impact on brand loyalty. Samples data of 350 Low Cost Carrier/LCC passengers in Indonesia were collected and purposive sampling technique was used to analyze the developed hypothesis. Further data is processed with Structural Equation Modeling technique. The results of the study found that the stimulus of customer satisfaction of LCC is service quality, corporate image, price fairness, and airline safety. Furthermore, customer satisfaction will provide consequences for airline brand loyalty. The study also found that corporate image is the strongest factor affecting customer satisfaction. For further research, it is suggested to add customer value as a stimulus of customer satisfaction.

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