Objective: This study examines the portrayals of mothers and fathers in children’s picture books read by millions of parents and children in their formative years. We investigate the extent to which these books present rigid parental stereotypes that misrepresent the potential of family leaders. Method: We performed a content analysis of 203 prominent children’s picture books from recent years to assess the appearances, activities, and emotions of mothers and fathers. Results: Rather than transcending narrow gender stereotypes, fathers in the most-read books continue to be underrepresented, relatively hands-off parents. Mothers are generally portrayed as emotional parents who complete traditional chores and nurture children. Conclusion: The gender socialization of children and parents via children’s books contributes to the notion that mothers and fathers cannot perform as equals in homes or workplaces. Representations of mothers and fathers differ substantially, with fathers playing a secondary role in parenting if they appear at all.
Technology in children’s picture books as an agent for reinforcing or challenging traditional gender stereotypes