The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount

2018 ◽  
Vol 18 (1) ◽  
pp. 76-85 ◽  
Author(s):  
Aku-Ville Lehtimäki ◽  
Kent B. Monroe ◽  
Outi Somervuori
2012 ◽  
Vol 3 (4) ◽  
pp. 124-127
Author(s):  
Dr. G. SELVALAKSHMI Dr. G. SELVALAKSHMI ◽  
◽  
Dr.A.ARUMUGAM Dr.A.ARUMUGAM
Keyword(s):  

1973 ◽  
Vol 12 (1) ◽  
pp. 1-30
Author(s):  
Syed Nawab Haider Naqvi

The recent uncertainties about aid flows have underscored the need for achieving an early independence from foreign aid. The Perspective Plan (1,965-85) had envisaged the termination of Pakistan's dependence on foreign aid by 1985. However, in the context of West Pakistan alone the time horizon can now be advanced by several years with considerable confidence in its economy to pull the trick. The difficulties of achieving independence from foreign aid can be seen by reference to the fact that aid flows make it possible for the policy-maker to pursue such ostensibly incompatible objectives as a balance in international payments (i.e., foreign aid finances the balance of payments), higher rates of economic growth (Lei, it pulls up domestic saving and investment levels), a high level of employment (i.e., it keeps the industries working at a fuller capacity than would otherwise be the case), and a reasonably stable price level (i.e., it lets a higher level of imports than would otherwise be possible). Without aid, then a simultaneous attainment of all these objectives at the former higher levels together with the balance in foreign payments may become well-nigh impos¬sible. Choices are, therefore, inevitable not for definite places in the hierarchy of values, but rather for occasional "trade-offs". That is to say, we will have to" choose how much to sacrifice for the attainment of one goal for the sake of somewhat better realization of another.


Author(s):  
Dewi Tojib ◽  
Yelena Tsarenko ◽  
Ting Hin Ho ◽  
Geetu Tuteja ◽  
Sri Rahayu

As tourism has significant economic and employment impacts, many countries promote new tourist destinations. However, few researchers have examined the mechanisms that influence tourists’ decisions to visit these newly-offered destinations, particularly those not yet in tourists’ evoked set. Drawing upon the push-pull framework and perceived fit theory, this research fills this gap by means of two experimental studies. Study 1 findings show that high perceived fit between travel motivations and destination image positively influences the intention to choose the new destination, and this effect is mediated by the perceived attractiveness of the destination. The findings from Study 2 indicate that the support of the destination community plays a moderating role in this mediating effect. In particular, the perceived attractiveness of the new destination is stronger and leads to the choosing intention only when the local community shows substantial support for the tourism development. Theoretically, perceived fit theory is applied in this research to better understand how the interplay between push and pull factors can explain tourist destination choice. Managerially, the findings can be used by destination marketers to implement effective support strategies when promoting newly-launched tourist destinations.


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