Translation Studies and mass media research

In an introductory undergraduate media course, Super Bowl XLIX was used as a hands-on vehicle to introduce students to the discipline of mass-media research. From a week before and after Super Bowl XLIX, 269 original blog posts and 91 sets of appended comments from Web sites devoted to the Seattle Seahawks and New England Patriots were analyzed for significant differences using Diction 7.0, a common word-counting program that measures tone in dozens of ways. More than a dozen variations found in the blog messages are used to describe a “team tone” unique to Seahawks blogs and another unique to Patriots blogs. Some elements of these team tones are present across all messages, while others existed only before the game was played or arose only after New England’s dramatic win in the closing moments. Postgame variations include greater optimism in the tone of New England Patriots bloggers and greater hardship and denial in the tone of Seattle Seahawks bloggers. Results are discussed from the perspective of social-identity theory.

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Unknown agents in translated political discourse

Target ◽

10.1075/target.24.1.07sch ◽

2012 ◽

Vol 24 (1) ◽

pp. 103-125 ◽

Cited By ~ 15

Author(s):

Christina Schäffner

Keyword(s):

Discourse Analysis ◽

Mass Media ◽

Critical Discourse Analysis ◽

Political Discourse ◽

Research Programme ◽

Translation Studies ◽

Critical Discourse

This article investigates the role of translation and interpreting in political discourse. It illustrates discursive events in the domain of politics and the resulting discourse types, such as jointly produced texts, press conferences and speeches. It shows that methods of Critical Discourse Analysis can be used effectively to reveal translation and interpreting strategies as well as transformations that occur in recontextualisation processes across languages, cultures, and discourse domains, in particular recontextualisation in mass media. It argues that the complexity of translational activities in the field of politics has not yet seen sufficient attention within Translation Studies. The article concludes by outlining a research programme for investigating political discourse in translation.

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Beyond “Commercial Realism”: Extending Goffman’s Gender Display Framework to Networked Media Contexts

Communication Culture and Critique ◽

10.1093/ccc/tcaa026 ◽

2020 ◽

Author(s):

Chelsea P Butkowski

Keyword(s):

Social Media ◽

Mass Media ◽

Gender Stereotyping ◽

Feminist Studies ◽

Media Research ◽

Commercial Imagery ◽

Gender Display

Abstract Erving Goffman’s gender display framework is a typology of nonverbal posing codes that connote the subordination of women in commercial imagery and a prominent tool for assessing visualizations of gender stereotyping in mass media. Researchers have recently begun to apply the advertisement-based framework to a new context: user-generated social media photos. Despite findings that gender display appears prevalent in such images, deeper critical examinations of how the framework changes when applied across media contexts have not been meaningfully undertaken. Drawing from the interplay of Goffman’s concepts of hyper-ritualization and commercial realism, I argue that the manifestations and interpretive implications of gender display are contingent upon the standard of realism at play, proposing a standard of networked realism that differently modulates gender display in user-generated photography. Ultimately, I suggest that gender display must be more thoroughly contextualized in networked media research and provide a groundwork for future feminist studies of visual gender stereotyping.

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Media Ethnography: Demands Alternative

The Qualitative Report ◽

10.46743/2160-3715/2019.3014 ◽

2019 ◽

Author(s):

Bishal Bhandari

Keyword(s):

Mass Media ◽

Media Ethnography ◽

Anthropological Study ◽

Media Research ◽

The Mass Media ◽

And Gender ◽

Media And Technology ◽

Ethnicity And Gender ◽

Geographical Locations

The heart and soul of ethnography lies in anthropological study within specific caste, ethnicity, and gender. In mass media research, the anthropological ethnography dominates through some of the aspects that focuses on geographical locations and ethnicity which is not relevant in the age of media and technology. The mass media has gained its own gravity, uniqueness, and distinctiveness at present as it fulfills the need and interest of individuals/society. As such fieldwork, participants, and positioning a debate within the realm of “anthropological ethnography” is not sufficient to understand the subjectivities of mass media. In such a context, this article analyzes and presents field, fieldwork strategies, participants’ and researchers’ roles that demands wideness in mass media research.

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