THE INFLUENCE OF THE MASS MEDIA Research & Theories of Mass Media Effects on Individuals & Society

1999 ◽  
Vol 29 (4) ◽  
pp. 577-599 ◽  
Author(s):  
KENNETH NEWTON

According to some, the modern mass media have a malign effect on modern democracy, tending to induce political apathy, alienation, cynicism and a loss of social capital – in a word, ‘mediamalaise’. Some theorists argue that this is the result of media content, others that it is the consequence of the form of the media, especially television. According to others, the mass media, in conjunction with rising educational levels, help to inform and mobilize people politically, making them more knowledgeable and understanding. This study investigates the mobilization and mediamalaise hypotheses, and finds little to support the latter. Reading a broadsheet newspaper regularly is strongly associated with mobilization, while watching a lot of television has a weaker association of the same kind. Tabloid newspapers and general television are not strongly associated with measures of mediamalaise. It seems to be the content of the media, rather than its form which is important.


Author(s):  
Bishal Bhandari

The heart and soul of ethnography lies in anthropological study within specific caste, ethnicity, and gender. In mass media research, the anthropological ethnography dominates through some of the aspects that focuses on geographical locations and ethnicity which is not relevant in the age of media and technology. The mass media has gained its own gravity, uniqueness, and distinctiveness at present as it fulfills the need and interest of individuals/society. As such fieldwork, participants, and positioning a debate within the realm of “anthropological ethnography” is not sufficient to understand the subjectivities of mass media. In such a context, this article analyzes and presents field, fieldwork strategies, participants’ and researchers’ roles that demands wideness in mass media research.


2019 ◽  
Vol 2 (2) ◽  
pp. 223-250
Author(s):  
Ririn Risnawati

This study examines the Political News Analysis of the Sovereignty of the People's Sovereignty on Eradicating Corruption as the Independence of the Mass Media in Proclaiming the Performance of the Jokowi-JK Government which focuses on 1 year of its administration (20 October 2014 October 20 2015). This research is based on two things, namely: first, how is the analysis of the political news regarding Corruption Eradication in the local mass media (Kedaulatan Rakyat) in reporting on the performance of the Jokowi-JK government; second, how the independence of the local mass media in reporting on the performance of the Jokowi-JK government in the area of ??corruption eradication. Media independence is seen from the method of Qualitative Approach with Critical Paradigm namely Critical Discourse Analysis; using Teun A. van Dijk's Model Analysis of text production involving aspects of cognition and social context.  The production of text in the political news regarding the Eradication of Corruption in Judging the Performance of the Jokowi-JK Government presented by the Kedaulatan Rakyat SKH is a strong text structure. The Kedaulatan Rakyat Daily Newspaper is able to provide detailed Semantic Structure and more coherent relationships between words / sentences. In addition, the Kedaulatan Rakyat Daily Newspaper minimizes graphics and metaphor as rhetorical elements so as to be able to present more real and factual news. starting from text, social cognition and social context. The news on SKH Kedaulatan Rakyat is able to present the factual news objectivity in accordance with the truth and relevance. Not only that, the objectivity of the news about justice is able to be fulfilled by the People's Sovereignty SKH by presenting balanced news and explaining it more neutral without the support of the mass media. Keywords: Political News, Independence, Mass Media, Eradication of Corruption


2020 ◽  
Vol 53 (2) ◽  
pp. 93-112
Author(s):  
Indira Dupuis

In this article, I present the results of an analysis of print media reporting on the spectacular trial in 1984 against the murderers of Jerzy Popiełuszko in communist Poland. The aim of my research is to show how the coverage contributed to the de-legitimization of the Communist Party despite the mass media system's tight structures of control. Because of mass media functionality, the coverage of this event contributed to political transformation not only by publicizing a hitherto tabooed topic but also by establishing an initial point for informed public criticism of the government.


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