Locals' satisfaction and dissatisfaction with overtourism and events in Winchester, UK.

This chapter has provided a contribution that examines the following disciplinary perspectives in the context of the visitor economy: managing stakeholders, analysing and evaluating impacts, developing and regenerating local communities and regional economies, and looking at environmental footprint and challenges. As a contribution, the chapter has examined the following applied problem-based perspectives in the context of the visitor economy: tackling overtourism, promoting wellbeing and happiness, creating 'festival cities', enhancing the visitor welcome and experience, and developing a 'city for all'. Winchester is a good example of a sustainable destination when it comes to tourism and event management. The balance is kept between attracting visitors and maintaining the level of happiness of locals. The success of this destination is based on the fact that events and tourism activities developed are meeting local needs and are not impacting negatively on any aspect of their life. Another factor that has proven to be quite important is resilience. Indeed, if the locals are naturally happy, external elements such as tourists or events are less likely to be an issue. The contribution of this chapter relies on providing an example of a destination that has managed to keep the locals happy despite the development of tourism and events activities. For practitioners, it could be a destination that could be looked at as a model. For academics, this chapter offers a list of criteria that contribute to keep locals and visitors happy while interacting in a friendly atmosphere. In a nutshell, the chapter provides another application of ambidextrous management to tourism. By doing so, it provides evidence of how broad the application of ambidextrous management can be.