The foundations of health promotion.

Author(s):  
Ruth Cross ◽  
Simon Rowlands ◽  
Sally Foster

Abstract This book chapter seeks to: (i) explore concepts of 'health' held by lay people and health promoters; (ii) introduce recent work on the social determinants of health; (iii) introduce certain threshold concepts including salutogenesis, social models of health and upstream thinking; (iv) establish the value base of health promotion; (v) introduce the disciplinary foundations of health promotion; (vi) outline in more detail 'empowerment' as a key value in health promotion; and (vii) describe the key WHO conferences, which provide the milestones in the development of health promotion. This chapter has provided a foundation upon which to base further study; it has presented the key values and principles of health promotion; emphasized the need to tackle the social determinants of health; presented a history of health promotion's development through the WHO-led conferences; introduced some threshold concepts; introduced the disciplines that contribute to health promotion; outlined professional and lay concepts of health; and suggested that empowerment approaches are the essence of health promotion.

2020 ◽  
pp. 152-156 ◽  
Author(s):  
Evelyne de Leeuw

The ‘Ottawa Charter for Health Promotion’ (1986) remains a benchmark for the global health promotion community, but the context for health promotion has changed with increasing recognition of the significance of inequalities in health. Health promotion is a key strategy to deal with the social determinants of health that create these inequities. Attention has shifted from the mere recognition that all public policies may impact on health to active strategies and actions to move health concerns into all policies. Clinicians are key actors in shaping social and cultural priorities and beliefs: they should be committed to the reduction of health inequity, with health promotion as a core commitment and responsibility.


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