scholarly journals Marketing locally produced foods: Consumer and farmer opinions in Washington County, Nebraska

2005 ◽  
Vol 20 (4) ◽  
pp. 252-260 ◽  
Author(s):  
Mindi L. Schneider ◽  
Charles A. Francis
Keyword(s):  
Food System ◽  
Local Food ◽  
Farmers Markets ◽  
Grocery Stores ◽  
Local Foods ◽  
Purchase Decisions ◽  
Washington County ◽  
Local Food System ◽  
Survey Results ◽  
High Level

AbstractLocal food system potentials were studied in Washington County, Nebraska. As a departure from most studies of locally based systems, farmers were surveyed in addition to consumers for potential participation. Data about the current food system and opinions and preferences for local production, marketing, and purchasing of food were collected using self-administered mail questionnaires. The response rate was 35% for the farmer survey and 37% for the consumer survey. Results indicated that, on the farming side of the food system, conventional corn and soybean production and marketing predominated in Washington County, and farmer interest in producing for local markets was low. Consumers reported a high level of interest in purchasing food from farmers' markets, local grocery stores, local restaurants and directly from farms, and indicated a willingness to pay a price premium for local foods. They also reported that quality and taste were the most important factors in food purchase decisions, but environmentally friendly production and support for local farmers were also important. We conclude that there is tremendous potential for local marketing of farm products, but that there is a large gap between consumer demand and willingness of farmers to meet this demand. Further study of motivations and opinions of farmers is needed, in addition to determining production thresholds for the number of farms and farmers needed to meet local food demands.

scholarly journals Digitalisation in a local food system: Emphasis on Finnish Lapland

2020 ◽  
Vol 5 (1) ◽  
pp. 496-508
Author(s):  
Dele Raheem
Keyword(s):  
Digital Technology ◽  
Food Processing ◽  
Food System ◽  
Local Food ◽  
Local Foods ◽  
Food Sector ◽  
Local Food System ◽  
Finnish Lapland ◽  
Current Trends ◽  
And Storage

AbstractThe positive adoption of digital technology within the food sector can boost sustainable development in Finnish Lapland. There is a need for a food system in the region to respond to current trends from consumers and ensure a better supply of local foods that are processed efficiently with minimal waste. In this article, a review of the literature on the benefits of digitalisation as a tool amongst food processors was carried out. The opportunities offered by digital technology are expected to make local food business operators more transparent, efficient and sustainable. Digitalisation can help to minimise the environmental impacts of food processing and ultimately improve sustainability. In meeting the demand of local consumers, distributed and localised manufacturing will help to add value to local food crops, lower transportation and storage costs. The adoption of food digitalisation will open up market accessibility for the locally produced food products in local communities. In the future, digitalisation is likely to have major impacts in the local food system of the Lapland region.

What does ‘local’ mean in the grocery store? Multiplicity in food retailers' perspectives on sourcing and marketing local foods

2010 ◽  
Vol 26 (1) ◽  
pp. 46-59 ◽  
Author(s):  
Jonnie B. Dunne ◽  
Kimberlee J. Chambers ◽  
Katlyn J. Giombolini ◽  
Sheridan A. Schlegel
Keyword(s):  
Local Food ◽  
Local Economy ◽  
Grocery Store ◽  
Market Potential ◽  
Farmers Markets ◽  
Community Supported Agriculture ◽  
Grocery Stores ◽  
Local Foods ◽  
Local Food Movement ◽  
Food Retailers

AbstractLocal food systems are comprised of networks of actors that work to ensure the sustainability of food supplies within communities. While local food has typically been promoted through direct marketing strategies such as farmers' markets and community-supported agriculture (CSA), retail stores are increasingly carrying and marketing local foods in response to consumer demand and market potential. Given the frequency with which consumers shop at grocery stores, as well as the portion of consumers' food purchases made at these locations, these stores may play a significant role in the success of local agriculture and the shaping of ideology about what is ‘local’. We conducted 27 semi-structured interviews with representatives of food retailers known to source and market local foods in the four major urban centers of Oregon's Willamette Valley. Our results reveal that grocers' perceptions of local food vary significantly from one another. Additionally, our results differed in comparison to the published literature on consumers' and producers' ideas of what constitutes local. Food retailers identified varying distances (frequently a region including several states) that they consider local, as well as diverse reasons for choosing to source and market local foods (most commonly supporting the local economy). Some trends in the variation of responses relate to how the size and form of ownership of the grocery stores influence the level at which decisions are made. These wide-ranging perceptions outline many of the realities of the local food movement, as well as opportunities for change.

scholarly journals Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Josalyn Radcliffe ◽  
Kelly Skinner ◽  
Andrew Spring ◽  
Lise Picard ◽  
France Benoit ◽  
...  
Keyword(s):  
Food System ◽  
Local Food ◽  
Current Model ◽  
Farmers Markets ◽  
Small Scale ◽  
Online Markets ◽  
Farmers Market ◽  
Sustainable Food ◽  
Local Food System ◽  
Sustainable Food System

Abstract Background Through their support of local agriculture, relationships, and healthy diets, farmers markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their current model. We explore the potential of online marketplaces to contribute to a resilient, sustainable food system through a case study of the YKFM. Methods In 2019, a collaborative mixed-method evaluation was initiated by the YKFM and university partners in the Northwest Territories (NWT), Canada. The evaluation included an in-person Rapid Market Assessment dot survey and questionnaire of market patrons from two YKFM dates prior to the pandemic. Due to COVID-19, a vendor survey and interviews were deferred. Data collected from the two patron surveys, alongside researcher observations, available literature, public announcements, and informal email and phone discussions, inform the discussion. Results For the patron surveys, 59 dot survey and 31 questionnaire participants were recruited. The top motivators for attendance were eating dinner, atmosphere, and supporting local businesses, and most patrons attended as couples and spent over half of their time talking to others. The YKFM did not move online; instead, they proposed and implemented a “Shop, don’t stop” market. Informal conversations suggested the small scale of the market and technology challenges were perceived barriers to moving online. The physically-distanced market was well-attended and featured in local media. Conclusions NWT food strategies rely on farmers markets to nurture a local food system. Data suggest a potential incongruence between an online model and important market characteristics such as the event-like atmosphere. Available literature suggests online markets can support local food by facilitating purchasing and knowledge-sharing, yet they do not replicate the open-air or social experience. The decision not to move online for the YKFM reflects market patron characteristics and current food context in Yellowknife and the NWT. While online adaptation does not fit into the YKFM plan today, online markets may prove useful as a complementary strategy for future emerging stressors to enhance the resiliency of local systems.

scholarly journals Virtual Barriers: Unpacking the Sustainability Implications of Online Food Spaces and the Yellowknife Farmers Market’s Response to COVID-19

2020 ◽  
Author(s):  
Josalyn Radcliffe ◽  
Kelly Skinner ◽  
Andrew Spring ◽  
Lise Picard ◽  
France Benoit ◽  
...  
Keyword(s):  
Food System ◽  
Local Food ◽  
Current Model ◽  
Farmers Markets ◽  
Small Scale ◽  
Online Markets ◽  
Farmers Market ◽  
Sustainable Food ◽  
Local Food System ◽  
Sustainable Food System

Abstract Background: Through their support of local agriculture, relationships, and healthy diets, Farmers Markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their current model. We explore the potential of online marketplaces to contribute to a resilient, sustainable food system through a case study of the YKFM.Methods: In 2019, a collaborative mixed-method evaluation was initiated by the YKFM and university partners in the Northwest Territories (NWT), Canada. The evaluation included an in-person Rapid Market Assessment dot survey and questionnaire of market patrons from two YKFM dates prior to the pandemic. Due to COVID-19, a vendor survey and interviews were deferred. Data collected from the two patron surveys, alongside researcher observations, available literature, public announcements, and informal email and phone discussions, inform the discussion. Results: For the patron surveys, 59 dot survey and 31 questionnaire participants were recruited. The top motivators for attendance were eating dinner, atmosphere, and supporting local businesses, and most patrons attended as couples and spent over half of their time talking to others. The YKFM did not move online; instead, they proposed and implemented a “Shop, don’t stop” market. Informal conversations suggested the small scale of the market and technology challenges were perceived barriers to moving online. The physically-distanced market was well-attended and featured in local media. Conclusions: NWT food strategies rely on Farmers Markets to nurture a local food system. Data suggests a potential incongruence between an online model and important market characteristics such as the event-like atmosphere. Available literature suggests online markets can support local food by facilitating purchasing and knowledge-sharing, yet they do not replicate the open-air or social experience. The decision not to move online for the YKFM reflects market patron characteristics and current food context in Yellowknife and the NWT. While online adaptation does not fit into the YKFM plan today, online markets may prove useful as a complementary strategy for future emerging stressors to enhance the resiliency of local systems.

scholarly journals Virtual Barriers: Unpacking the Sustainability Implications of Online Food Spaces and the Yellowknife Farmers Market’s Response to COVID-19

2020 ◽  
Author(s):  
Josalyn Radcliffe ◽  
Kelly Skinner ◽  
Andrew Spring ◽  
Lise Picard ◽  
France Benoit ◽  
...  
Keyword(s):  
Food System ◽  
Local Food ◽  
New Technology ◽  
Current Model ◽  
Good Time ◽  
Farmers Markets ◽  
Online Markets ◽  
Sustainable Food ◽  
Local Food System ◽  
Sustainable Food System

Abstract Background Through their support of local agriculture, relationships, and healthy diets, farmers’ markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their current model. This paper explores the potential of online marketplaces to contribute to a resilient, sustainable food system and the barriers to making this transition for the YKFM. Methods In 2019, a collaborative mixed-method evaluation was initiated by the YKFM and university partners in the Northwest Territories (NWT), Canada. The co-created evaluation plan included two patron surveys, a vendor survey and vendor interviews. The evaluation began with an in-person Rapid Market Assessment dot survey and questionnaire of market patrons from two YKFM dates prior to the pandemic. Due to COVID-19, we determined it was not a good time to conduct the vendor survey and interviews. Ongoing engagement with the market facilitated an assessment of the COVID-19 response. Results For the patron surveys, 59 dot survey and 31 questionnaire participants were recruited. The top motivators for attendance were eating dinner, atmosphere, and supporting local businesses, and most patrons attended as couples and spent over half of their time talking to others. The YKFM did not move online, citing concerns about meeting produce demand, incongruence between the online model and market strengths, low dependency on the YKFM by vendors, and potential challenges for patrons using new technology. Conclusions NWT food strategies rely on farmers’ markets to nurture a local food system. Online markets can support local food by facilitating purchases and knowledge-sharing, yet they do not replicate the open-air or social experience. Challenges to the online transition reflect the survey findings and current food context in the NWT. While online adaptation does not fit into the YKFM plan today, online markets may prove useful as a complementary strategy for future emerging stressors to enhance the resiliency of local systems.

Creating a local food procurement community of practice: The Alberta Flavour Learning Lab

2019 ◽  
Vol 6 (1) ◽  
pp. 155-169 ◽  
Author(s):  
Mary Anne Beckie ◽  
Leanne Hedberg ◽  
Jessie Radies
Keyword(s):  
Community Of Practice ◽  
Large Scale ◽  
Food System ◽  
Local Food ◽  
Provincial Government ◽  
Local Foods ◽  
Social Infrastructure ◽  
City Region ◽  
Physical Scale ◽  
Common Framework

In order for local food initiatives (LFIs) to have a transformative effect on the larger food system, greater levels of economic, organizational and physical scale are needed. One way for LFIs to reach the scale necessary to generate a more significant impact is through increased institutional procurement of local foods. But how do people and organizations come together to generate the social infrastructure required to shift food purchasing practices and processes? This field report shares the story of an innovative community of practice consisting of institutional food buyers, large-scale distributors, regional retailers, processors, producers, researchers, municipal and provincial government representatives within the Edmonton city-region that formed for the express purpose of “creating a positive community impact by getting more local foods on more local plates”. In describing the formation and first three years of the Alberta Flavour Learning Lab we examine the unique characteristics of this community of practice that has aided the development of a common framework for learning, understanding and joint action. In addition to the accomplishments to date, we also discuss the challenges faced by the Learning Lab and the strategies used to overcome them.  

Small, Slow, and Local: Essays on Building a More Sustainable and Local Food System

2011 ◽  
Vol 12 (2) ◽  
pp. 353
Author(s):  
Mary Jane Angelo ◽  
Amelia Timbers ◽  
Matthew J. Walker ◽  
Joshua B. Donabedian ◽  
Devon Van Noble ◽  
...  
Keyword(s):  
Food System ◽  
Local Food ◽  
Local Food System

scholarly journals The rise of the local food movement and its impact on rural economies: With examples from the Region of Durham

2019 ◽  
Vol 18 ◽  
pp. 98
Author(s):  
Stacey Jibb
Keyword(s):  
Government Policy ◽  
Food System ◽  
Local Food ◽  
Local Economy ◽  
Personal Relationships ◽  
Local Food Movement ◽  
Local Food System ◽  
Rural Economies ◽  
Food Economy ◽  
Food Movement

<p>Rural economies across North America continue to see the positive impacts of the rise of the local food movement and the evolution of the local food system. Local food is a fluid definition impacted by several factors. Government policy, geography and the personal relationships that develop between producer and consumer all play a part in shaping what is local. This has altered how consumers interact with the local food economy and has given rise to direct-farm marketing and agri-tourism as ways to participate in the local food system. Using examples from northern Durham Region, this paper examines how rural economies are impacted by the growing demand for access to local food and how that translates into direct impacts for the local economy. </p><p><strong>Keywords: </strong>local food, local food movement, rural economies, direct-farm marketing, food economy</p>

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