Abstract
BackgroundThe supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after. The traditional grocery store concept has been evolving in to a “Mega Stores” and the heavy discounter concept which carry all the goods shoppers want. If we look at the drivers for the evolution of modern supply chains, or “Modern Trade” they have been persistent in increase demand for value added consumer products, convenience food, beverage, and frozen confectioneries.ObjectiveThe purpose of this paper is to get a clear idea about Sri Lankan consumers and the market in order to approach new supermarket to the industry.MethodsSurvey questions have been designed after a careful review of related literature. This survey has been chosen because this is the best way to gather and explore about the thoughts, feelings, perceptions and opinions of respondents and also there are other reasons as well such as this is self-administered because of its simplicity, reliability of data and also this reduces the variability in results because of the fixed response questions.ConclusionIn Sri Lankan context the supermarket industry is becoming very popular and also competitive industry. Therefore, there are many aspects need to be smoothly considered before starting a new supermarket and also the market is very competitive and new strategies will be needed in order to survive and to gain the competitive advantage over competitors. Service quality, reliability, accuracy should be high and also more facilities should be provided. In Sri Lankan supermarkets, mainly non-durable products which are required on daily basis takes the first place. In Sri Lanka, there are no many categories of supermarkets on the basis of social class. Therefore, in one supermarket, there should be many varieties which will be useful for any category in social class. The price should be competitive and here many supermarkets have higher prices and a smaller number of promotions and discounts for consumers. Considering all aspects, it is good to commence operations in Sri Lanka and it would be profitable.