“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”

Journal of International Consumer Marketing ◽

10.1080/08961530.2020.1731398 ◽

2020 ◽

Vol 32 (5) ◽

pp. 383-399

Author(s):

Md Washim Raja ◽

Sandip Anand ◽

David Allan

Keyword(s):

Consumer Segmentation ◽

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Study on Consumer Capability and Attitudes towards Mobile Phone Subsidy Regulation : Focused on Consumer Segmentation by Mobile Phone Purchase Tendencies

Consumer Policy and Education Review ◽

10.15790/cope.2016.12.3.019 ◽

2016 ◽

Vol 12 (3) ◽

pp. 19-43

Author(s):

Kyungyoung Ohk ◽

◽

Injoo Seo ◽

Sunwoo Kim ◽

Siwuel Kim ◽

...

Keyword(s):

Mobile Phone ◽

Consumer Segmentation

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Who is the Chinese consumer? Segmentation in the People's Republic of China

European Management Journal ◽

10.1016/s0263-2373(96)00089-8 ◽

1997 ◽

Vol 15 (2) ◽

pp. 191-194 ◽

Author(s):

Bernd Schmitt

Keyword(s):

People’S Republic Of China ◽

People's Republic Of China ◽

Republic Of China ◽

Consumer Segmentation ◽

Chinese Consumer

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Familiarity, expertise and involvement: key consumer segmentation factors

Journal of Consumer Marketing ◽

10.1108/07363760810902495 ◽

2008 ◽

Vol 25 (6) ◽

pp. 361-368 ◽

Author(s):

Paul Taylor‐West ◽

Heather Fulford ◽

Gary Reed ◽

Vicky Story ◽

Jim Saker

Keyword(s):

Consumer Segmentation

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An empirical water consumer segmentation and the characterisation of consumption patterns underpinning demand peaks

Resources Conservation and Recycling ◽

10.1016/j.resconrec.2021.105792 ◽

2021 ◽

Vol 174 ◽

pp. 105792

Author(s):

Halidu Abu-Bakar ◽

Leon Williams ◽

Stephen H Hallett

Keyword(s):

Consumption Patterns ◽

Consumer Segmentation

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Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_70 ◽

2014 ◽

pp. 141-141 ◽

Author(s):

J. Alexander Smith ◽

Lyn S. Amine

Keyword(s):

Comparative Analysis ◽

International Business ◽

Research Agenda ◽

Consumer Segmentation

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Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC

World Development ◽

10.1016/s0305-750x(99)00135-7 ◽

2000 ◽

Vol 28 (3) ◽

pp. 457-471 ◽

Author(s):

Ann Veeck ◽

Gregory Veeck

Keyword(s):

Consumer Segmentation ◽

Food Purchase ◽

Purchase Patterns

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A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses

Asia Marketing Journal ◽

10.53728/2765-6500.1376 ◽

2015 ◽

Vol 17 (1) ◽

Author(s):

Young Doo Kim

Keyword(s):

Behavioral Responses ◽

Consumer Segmentation

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Optimal Pricing under The Consumer Segmentation in Dual Channel Supply Chain

Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology ◽

10.2991/emeeit-15.2015.99 ◽

2015 ◽

Author(s):

Xiaoyu Zhu ◽

Yanyi Xu ◽

Tijun Fan

Keyword(s):

Supply Chain ◽

Optimal Pricing ◽

Consumer Segmentation ◽

Dual Channel ◽

Dual Channel Supply Chain

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Statistical Approaches to Consumer Segmentation

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00014-5 ◽

2018 ◽

pp. 353-382 ◽

Author(s):

Ingunn Berget

Keyword(s):

Consumer Segmentation ◽

Statistical Approaches

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Consumer Segmentation Techniques

Multivariate and Probabilistic Analyses of Sensory Science Problems ◽

10.1002/9780470277539.ch7 ◽

2007 ◽

pp. 111-127 ◽

Keyword(s):

Consumer Segmentation

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