Generic Advertising of U.S. Lamb

Journal of International Food & Agribusiness Marketing ◽

10.1080/08974438.2016.1151398 ◽

2016 ◽

Vol 28 (4) ◽

pp. 373-393 ◽

Author(s):

Somali Ghosh ◽

Gary W. Williams

Keyword(s):

Generic Advertising

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The Inoculating Effect of Generic Advertising: Can Consumers' Concerns About Mad Cow Disease Be Reduced by Advertising?

SSRN Electronic Journal ◽

10.2139/ssrn.2711414 ◽

2007 ◽

Author(s):

Kent D. Messer ◽

Harry M. Kaiser ◽

Collin R. Payne ◽

Brian Wansink

Keyword(s):

Generic Advertising ◽

Mad Cow Disease

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The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach

Canadian Journal of Agricultural Economics/Revue canadienne d agroeconomie ◽

10.1111/j.1744-7976.2003.tb00162.x ◽

2003 ◽

Vol 51 (1) ◽

pp. 15-37 ◽

Author(s):

Todd M. Schmit ◽

Brian W. Gould ◽

Diansheng Dong ◽

Harry M. Kaiser ◽

Chanjin Chung

Keyword(s):

Generic Advertising ◽

Regression Approach ◽

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HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING

Economic Inquiry ◽

10.1111/j.1465-7295.2011.00405.x ◽

2011 ◽

Vol 51 (2) ◽

pp. 1183-1195 ◽

Author(s):

STEPHEN F. HAMILTON ◽

TIMOTHY J. RICHARDS ◽

KYLE W. STIEGERT

Keyword(s):

Market Performance ◽

Generic Advertising

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Bargaining rationale for cooperative generic advertising*

Australian Journal of Agricultural and Resource Economics ◽

10.1111/j.1467-8489.2007.00385.x ◽

2007 ◽

Vol 51 (4) ◽

pp. 445-457 ◽

Author(s):

John M. Crespi ◽

Jennifer S. James

Keyword(s):

Generic Advertising

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Optimal Producer Investment in Generic Advertising: The Case of Fluid Milk in Ontario and Quebec

Canadian Journal of Agricultural Economics/Revue canadienne d agroeconomie ◽

10.1111/j.1744-7976.1993.tb03752.x ◽

1993 ◽

Vol 41 (3) ◽

pp. 329-347 ◽

Author(s):

E. W. Goddard ◽

M. L. McCutcheon

Keyword(s):

Generic Advertising ◽

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Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries

Australian Journal of Agricultural and Resource Economics ◽

10.1111/1467-8489.00136 ◽

2001 ◽

Vol 45 (1) ◽

pp. 117-145 ◽

Author(s):

John W. Freebairn ◽

Julian M. Alston

Keyword(s):

Generic Advertising ◽

Funding Mechanisms

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The Problem of Free Riding in Voluntary Generic Advertising: Parallelism and Possible Solutions from the Lab

American Journal of Agricultural Economics ◽

10.1111/j.1467-8276.2007.01114.x ◽

2008 ◽

Vol 90 (2) ◽

pp. 540-552 ◽

Author(s):

Kent D. Messer ◽

Harry M. Kaiser ◽

William D. Schulze

Keyword(s):

Free Riding ◽

Generic Advertising

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Brand versus generic advertising: A conceptual framework with an application to cheese

Agribusiness ◽

10.1002/1520-6297(199507/08)11:4<355::aid-agr2720110407>3.0.co;2-0 ◽

1995 ◽

Vol 11 (4) ◽

pp. 355-369 ◽

Author(s):

Henry W. Kinnucan ◽

Cynda R. Clary

Keyword(s):

Conceptual Framework ◽

Generic Advertising

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Wholesale- and farm-level impacts of generic advertising: The case of catfish

Applied Economics ◽

10.1080/00036849200000073 ◽

1992 ◽

Vol 24 (9) ◽

pp. 959-968 ◽

Author(s):

Walter Zidack ◽

Henry Kinnucan ◽

Upton Hatch

Keyword(s):

Generic Advertising ◽

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The Impacts of Brand and Generic Advertising on Meat Demand

American Journal of Agricultural Economics ◽

10.2307/1243820 ◽

1995 ◽

Vol 77 (4) ◽

pp. 969-979 ◽

Author(s):

Gary W. Brester ◽

Ted C. Schroeder

Keyword(s):

Generic Advertising ◽

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