Wholesale- and farm-level impacts of generic advertising: The case of catfish

1992 ◽  
Vol 24 (9) ◽  
pp. 959-968 ◽  
Author(s):  
Walter Zidack ◽  
Henry Kinnucan ◽  
Upton Hatch
1998 ◽  
Vol 27 (2) ◽  
pp. 209-217 ◽  
Author(s):  
Kevin Chen ◽  
Jeevika Weerahewa

Using the case of Canadian dairy industry, this paper investigates the farm level effectiveness of generic advertising in two vertically related markets under government regulation and oligopolistic power. Comparative static analysis indicates that an increase in advertising may either increase or decrease the farm level profit when the processing industry is oligopolistic. When advertising leads to an increase in the farm level profit under the oligopolistic processing industry, the size of this effect may be more than, less than, or the same as that under perfect competition. Specifications of the retail demand function play an important role in determining both the direction and magnitude of the effect of advertising on the farm level profit under the oligopolistic processing industry. The simulation results of the Canadian butter industry illustrate that the magnitude of the bias caused by an erroneous assumption regarding the market structure could be significant.


Agronomie ◽  
2003 ◽  
Vol 23 (1) ◽  
pp. 75-84 ◽  
Author(s):  
Andy Hart ◽  
Colin D. Brown ◽  
Kathy A. Lewis ◽  
John Tzilivakis

jpa ◽  
1993 ◽  
Vol 6 (2) ◽  
pp. 290-296 ◽  
Author(s):  
John C. Foltz ◽  
John G. Lee ◽  
Marshall A. Martin

2021 ◽  
pp. 097300522199758
Author(s):  
Raju Mandal ◽  
Shrabanti Maity

The agriculture sector in India is beset with twin limitations of shrinking cultivable area and absence of major technological breakthroughs in the recent past. In such a situation, a judicious management of the farm in the form of adjustment in a crop portfolio can be quite useful to maximise output and minimise wastage of resources. This article seeks to examine whether a diversified crop portfolio makes the farmers more efficient using farm-level survey data collected from geographically diverse areas of Assam, a state in northeast India. The results of a stochastic production frontier analysis show that adoption of a diversified crop portfolio across crops and seasons makes the farmers more efficient in cultivation by helping them reduce weather-induced damages to crops and reap better returns from farming. This efficiency-enhancing effect of crop diversification is found to be heterogeneous among the regions. However, too much diversification reduces the efficiency of farmers. The results have important implications for Assam where floods cause extensive damage to crops every year. Moreover, access to extension services and government support are found to make the farmers more efficient. On the other hand, fixed-rent form of tenancy reduces efficiency of the farmers while household size has a positive impact on the same.


Agribusiness ◽  
1990 ◽  
Vol 6 (6) ◽  
pp. 621-631 ◽  
Author(s):  
Larry D. Makus ◽  
Biing-Hwan Lin ◽  
John Carlson ◽  
Rose Krebill-Prather

1996 ◽  
Vol 18 (2) ◽  
pp. 181-192 ◽  
Author(s):  
William J. Gillmeister ◽  
Robert D. Yonkers ◽  
James W. Dunn

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