scholarly journals The Impacts of Brand and Generic Advertising on Meat Demand

1995 ◽  
Vol 77 (4) ◽  
pp. 969-979 ◽  
Author(s):  
Gary W. Brester ◽  
Ted C. Schroeder
Keyword(s):  
Generic Advertising ◽  
Meat Demand

scholarly journals Effects of Health Information and Generic Advertising on U.S. Meat Demand

1997 ◽  
Vol 79 (1) ◽  
pp. 13-23 ◽  
Author(s):  
Henry W. Kinnucan ◽  
Hui Xiao ◽  
Chung‐Jen Hsia ◽  
John D. Jackson
Keyword(s):  
Health Information ◽  
Generic Advertising ◽  
Meat Demand

scholarly journals Meat Demand in South Korea: An Application of the Restricted Source-Differentiated Almost Ideal Demand System Model

2007 ◽  
Vol 39 (1) ◽  
pp. 47-60 ◽  
Author(s):  
Shida Rastegari Henneberry ◽  
Seong-huyk Hwang
Keyword(s):  
United States ◽  
South Korea ◽  
The United States ◽  
System Model ◽  
Demand System ◽  
Almost Ideal Demand System ◽  
The South ◽  
Meat Demand ◽  
South Korean ◽  
Meat Market

The first difference version of the restricted source-differentiated almost ideal demand system is used to estimate South Korean meat demand. The results of this study indicate that the United States has the most to gain from an increase in the size of the South Korean imported meat market in terms of its beef exports, while South Korea has the most to gain from this expansion in the pork market. Moreover, the results indicate that the United States has a competitive advantage to Australia in the South Korean beef market. Results of this study have implications for U.S. meat exports in this ever-changing policy environment.

HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING

2011 ◽  
Vol 51 (2) ◽  
pp. 1183-1195 ◽  
Author(s):  
STEPHEN F. HAMILTON ◽  
TIMOTHY J. RICHARDS ◽  
KYLE W. STIEGERT
Keyword(s):  
Market Performance ◽  
Generic Advertising

scholarly journals Meat Demand Monitor during COVID-19

Animals ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 1040
Author(s):  
Glynn Tonsor ◽  
Jayson Lusk ◽  
Shauna Tonsor
Keyword(s):  
Meat Products ◽  
Secondary Data ◽  
Household Level ◽  
Meat Demand ◽  
Pork Products ◽  
Food Expenditures ◽  
Hoarding Behavior ◽  
Level Data ◽  
The Us ◽  
Demand Changes

Meat products represent a significant share of US consumer food expenditures. The COVID-19 pandemic directly impacted both demand and supply of US beef and pork products for a prolonged period, resulting in a myriad of economic impacts. The complex disruptions create significant challenges in isolating and inferring consumer-demand changes from lagged secondary data. Thus, we turn to novel household-level data from a continuous consumer tracking survey, the Meat Demand Monitor, launched in February 2020, just before the US pandemic. We find diverse impacts across US households related to “hoarding” behavior and financial confidence over the course of the pandemic. Combined, these insights extend our understanding of pandemic impacts on US consumers and provide a timely example of knowledge enabled by ongoing and targeted household-level data collection and analysis.

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