The proliferation of mhealth holds great promise for improving human health. The mhealth industry has developed into a vivid ecosystem, growing steadily over the last years with the adoption of new technologies and business models that are transforming healthcare. To this end, the European Commission launched several initiatives offering great funding opportunities for researchers and organizations. The purpose of this chapter is to provide the readers with a macroscopic analysis of the European mhealth-related funded activities of the last decade. The study examines the current situation and future trends in three main axes (innovation, area of application, and adoption) to assess whether the provided mhealth solutions are positioned to have a fundamental impact on healthcare domain. The mhealth research is accelerating fast and holds great promise, improving both patient outcomes while lowering the healthcare costs.
Neuromarketing: Current Situation and Future Trends
