The article addresses the issue of transforming preferences and motives for choosing a place of work under the influence of global world trends. Factors that encourage labor in modern conditions, as well as socially significant factors of managerial influence on increase of labor efficiency are identified and ranked. Leading theories of motivation are considered: the scientific school of Frank Gilbreth and Winslow Taylor; The School of Human Relations founded by Elton Mayo; Frederick Hercberg 's theory of "work enrichment." Factors on which the efficiency of management impact realization depends, as well as forms and types of management impact are given. The results of the study of the factors of labor efficiency of A.G. Zdravomyslov (1960s) and the results of the present research of the author of the article are compared. The article examines the factors that encourage a modern person to work, and defines the impact of the management style of a manager on the work efficiency of employees. The hypothesis that if other conditions of employees' work are unchanged, the change in the management style of the manager leads to significant changes in the employee 's labor efficiency has been confirmed. The results of the study conducted by the author of the article on motives to work in modern conditions, as well as the results of the survey, interviews and sociological experiment are given.