Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711014 ◽

2011 ◽

Vol 21 (2) ◽

pp. 72-82 ◽

Author(s):

Chae Mi Lim ◽

Youn-Kyung Kim ◽

Ning Yu

Keyword(s):

Chinese Consumers

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FACTORS INFLUENCEING CHINESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN EXAMINATION AND EXTENSION OF THEORY OF PLANNED BEHAVIOR (TPB)

Global Fashion Management Conference ◽

10.15444/gmc2018.03.06.04 ◽

2018 ◽

Vol 2018 ◽

pp. 321-325 ◽

Author(s):

Matthew Tingchi Liu ◽

◽

Di Liu Sunny

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Behavior ◽

Chinese Consumers

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HOW CHINESE CONSUMERS RESPONSE TO FOOD NUTRITION CLAIM

10.15444/gmc2016.04.03.01 ◽

2016 ◽

Author(s):

Jingwen Liu ◽

Peng Zou ◽

Qingqing Lu

Keyword(s):

Chinese Consumers ◽

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ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

10.15444/gmc2014.06.08.02 ◽

2014 ◽

Author(s):

Nicola Bellini ◽

◽

Klaus Heine ◽

Serena Rovai ◽

Jiaxun He

Keyword(s):

Luxury Brands ◽

Chinese Consumers

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The Effect of Korean CSR in China on Chinese Consumers Purchase Intentions for Korean Products

International Commerce and Information Review ◽

10.15798/kaici.15.3.201309.153 ◽

2013 ◽

Vol 15 (3) ◽

pp. 153-171

Author(s):

Sunghoon Jung ◽

Zhou Ruyi ◽

Mie Jung Kim

Keyword(s):

Purchase Intentions ◽

Chinese Consumers

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Chinese Consumers’ Repurchase Behavior of Korean Food :Based on Theory of Planned Behavior

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.5.31.5.271 ◽

2019 ◽

Vol 31 (5) ◽

pp. 271-292

Author(s):

Ji-yeon Jang ◽

Myo Go ◽

Seung-woo Lee

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Chinese Consumers ◽

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A Study on the Purchasing Intention of Chinese Consumers for Authentic Movie Character Products: Focused on the Comparison of Chinese and Foreign Movie Character Products

Journal of China Area Studies ◽

10.34243/casak.6.1.11 ◽

2019 ◽

Vol 6 (1) ◽

pp. 285-315

Author(s):

Sangsoo Park ◽

Jiayu Li ◽

Shuhui Wang ◽

Minna Kim

Keyword(s):

Chinese Consumers ◽

Purchasing Intention

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The Effects of Korean Wave on the Korean Cosmetics Brand Image of the Chinese Consumers: Focusing on College Students in Beijing

The Journal of Modern China Studies ◽

10.35820/jmcs.19.2.1 ◽

2017 ◽

Vol 19 (2) ◽

pp. 1-33

Author(s):

Ji Young Kim ◽

Hee Tae Lee

Keyword(s):

College Students ◽

Brand Image ◽

Chinese Consumers ◽

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A Study on the Multidimensional Structure of Country Image of Chinese Consumers

INTERNATIONAL BUSINESS REVIEW ◽

10.21739/ibr.2007.06.11.2.43 ◽

2007 ◽

Vol 11 (2) ◽

pp. 43

Author(s):

Jong-Seok Ahn

Keyword(s):

Country Image ◽

Chinese Consumers

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A Study on the Effect of Chinese Consumers’ Emotional Consumption Value and Brand Identification of Korean Cosmetics Brands on Brand Attachment

INTERNATIONAL BUSINESS REVIEW ◽

10.21739/ibr.2016.06.20.2.181 ◽

2016 ◽

Vol 20 (2) ◽

pp. 181 ◽

Author(s):

Gap Yeon Jeong

Keyword(s):

Brand Identification ◽

Chinese Consumers ◽

Brand Attachment ◽

Consumption Value

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Effect of Consumer Characteristics on Benefit Sought and Importance of Attribute when New Product Introduction in Emerging Markets – Focused on Chinese Consumers -

INTERNATIONAL BUSINESS REVIEW ◽

10.21739/ibr.2012.12.16.4.179 ◽

2012 ◽

Vol 16 (4) ◽

pp. 179 ◽

Author(s):

Han-Suk Lee ◽

Hyung Tae Ham ◽

Seongtae Hong

Keyword(s):

Emerging Markets ◽

New Product ◽

New Product Introduction ◽

Chinese Consumers ◽

Product Introduction

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