FACTORS INFLUENCEING CHINESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN EXAMINATION AND EXTENSION OF THEORY OF PLANNED BEHAVIOR (TPB)

2018 ◽  
Vol 2018 ◽  
pp. 321-325 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
◽  
Di Liu Sunny
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Behavior ◽  
Chinese Consumers

scholarly journals Why Do Consumers Intend to Purchase Natural Food? Integrating Theory of Planned Behavior, Value-Belief-Norm Theory, and Trust

Nutrients ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 1904
Author(s):  
Valentina Carfora ◽  
Carla Cavallo ◽  
Patrizia Catellani ◽  
Teresa Del Giudice ◽  
Gianni Cicia
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Natural Food ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Intention To Purchase ◽  
Personal Norm ◽  
Value Belief Norm Theory

Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing the psychosocial factors that may predict natural food choice may be useful to understand what drives consumers to choose this category of food. We analyzed the antecedents of consumers’ intention to purchase natural food, testing a theoretical model that integrates the theory of planned behavior (TPB), the value-belief-norm (VBN) theory, and consumers’ trust in natural food. A sample of Italian participants (N = 1018) filled an online questionnaire assessing intention to buy natural food, TPB and VBN variables, and trust in the natural food supply chain. The model applied yielded results which confirmed the predictiveness of the tested integrated model. Attitude and perceived behavioral control were the strongest antecedents of intention, followed by trust and personal norm. Consumers’ intention to buy natural food was also associated with their evaluation of the consequences and possibilities related to the purchase behavior, as well as with their moral evaluation attributable to pro-environmental determinants.

Consumers’ Intention to Stay in Green Hotels in Australia: Theorization and Implications

2019 ◽  
Vol 44 (1) ◽  
pp. 149-168 ◽  
Author(s):  
Rawan Nimri ◽  
Anoop Patiar ◽  
Sandra Kensbock ◽  
Xin Jin
Keyword(s):  
Decision Making ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Model ◽  
Environmentally Friendly ◽  
Past Experience ◽  
Purchase Behavior ◽  
Extended Model ◽  
Decision Making Processes ◽  
Hotel Managers

Despite multiple calls to protect the environment, adopting environmentally friendly behaviors is still considered to be one of the most persistent challenges in behavior transformation agendas. This study sought to expand existing knowledge of hotel consumers’ green behaviors by developing and testing an extended model of the theory of planned behavior. More specifically, this study incorporated past experience into the theory of planned behavior model to understand comprehensively consumers’ decision-making processes with respect to their intentions to stay at a green hotel. Results from the structural model from a sample of 781 Australian travelers showed that the proposed theoretical framework had a strong ability to predict intention and identified the prominent role of past experience in generating intention. The results offer further perspectives into consumers’ decision-making processes, which can assist hotel managers in the development and execution of hotel operations accounting for consumers’ environmentally friendly purchase behavior.

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