purchasing intention
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2022 ◽  
pp. 303-326
Author(s):  
S. Vinusowndarya ◽  
A. Anuradha

Sustainable consumption practices help to reduce environmental impacts and fosters responsible consumers. Researchers have explored the positive drivers and negative barriers of fashion-conscious consumer (FCC) purchasing intention on fashion clothing. The study also examined the motives and outcomes of the phenomenon, such as rental landscape and frugality. Using the qualitative phenomenological method, researchers conducted 21 in-depth semi-structured interviews in India to tap into FCC's buying intention and experience. From the results of qualitative analysis, researchers identified “emotion” as a new parameter reflecting consumer passion and interpersonal relationships. Different themes emerged, such as selection of the style, attention-seeking, status value, cost factor (uncontrollable), and psychological value, which are the commonly identified motivators. Conceptual framework is developed to understand the perception towards green environment and sustainability. The implications are to improve the sustainable practices in the fashion sector through rental options and frugality.


2021 ◽  
Vol 9 (2) ◽  
pp. 182-190
Author(s):  
Bernadetta Diansepti Maharani ◽  
Lusia Tria Hatmanti Hutami ◽  
Kadek Isna

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.


2021 ◽  
Vol 6 (3) ◽  
pp. 59-64
Author(s):  
Aisyah Dewi Muthi'ah

The textile industry is contributing a lot to the climate change since human consumptions on textile is very high. This articles aims to measure the influence of student’s sustainability knowledge and demographic profiles to their intention on buying sustainability product. Students from the same faculty completed an online survey with a total of 315 valid response that assesed the purchasing level, reasons, priorities, as well as some sustainable behaviour that the respondent might have. An ordinal regression used with employing the SPSS 16 software and p=0.05. Results suggest that the most significant factors affecting the students purchasing intention on sustainable products was whether their consider sustainable material as priority when purchasing textile products or not.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Dan Cudjoe ◽  
Rubing Bai ◽  
Muhammad Farrukh

PurposeThe COVID-19 outbreak has been rapidly spreading around the world for more than a year. However, few studies have explored the connection between the perceived severity of COVID-19 and purchase intention of the health-related products, for example, organic food. Based on the stimulus–organism–response (S-O-R) framework, this study examines the influencing mechanism of perceived severity of COVID-19 on purchase intention of organic food.Design/methodology/approachTo evaluate the proposed model, an online survey was utilized to collect 1,104 valid questionnaires from China.FindingsThe findings suggest that (1) the perceived severity of COVID-19 has a significant positive impact on purchasing intention; (2) health consciousness acts as a mediating role between perceived severity of COVID-19 and purchasing intention and (3) perceived inconvenience negatively moderates the connection between perceived severity and purchase intention.Originality/valueThe findings of this paper provide new insights into the positive effects of COVID-19 and pave the way for governments and enterprises to promote the purchase behaviour of organic food.


2021 ◽  
Vol 13 (23) ◽  
pp. 13385
Author(s):  
Massoud Moslehpour ◽  
Panita Chaiyapruk ◽  
Sahand Faez ◽  
Wing-Keung Wong

Global warming and depletion of the environment are more than a hunch; they are irrefutable facts. While caring for the environment seemed like a luxurious hobby twenty years ago, it has become a crucial necessity these days. However, the sustainable demand for eco-friendly products seems to be less than it should be. In other words, the consumers seem to lack the intent to purchase green products. Therefore, studies on factors affecting sustainable green purchasing intent seem to be crucial now more than ever. This study attempts to shed some light on the matter using structural equation modeling. After receiving the answers of 357 respondents from Thai Generation Y participants, the estimations reveal that attitude towards green packaging and green marketing awareness have the strongest effects on purchasing intention. On the other hand, environmental concern seems to have the weakest effect on purchasing intention. The findings suggest that the producers must pay more attention to packaging and other novel forms of marketing to increase the customers’ intent for purchasing green products.


Author(s):  
Andreas Falke ◽  
Nadine Schröder ◽  
Claudia Hofmann

AbstractDue to climate change and global warming, sustainable consumption—as one possible solution to these challenges—is becoming more and more relevant. One generation that is affected the most by these developments are the millennials. While more and more baby boomers are retiring, millennials are now transitioning from being in training to being full-time employed, which marks a big change in their lives and makes understanding their values and consumption behaviour more important for marketers. The goal of our study is to clarify which values influence the building of attitude of millennials, if this influence differs according to employment status, and how attitude affects purchase intention concerning sustainable goods. Building to the list of values by Kahle (1983), the theory of planned behaviour, and perceived consumer effectiveness, we construct a framework to understand how values and employment status of millennials interact with their purchasing intention. Our results show that, among others, the values, that play a role during purchase intention forming, differ depending on the employment status. We also find that millennials place high importance on being in control when purchasing sustainable goods. Advertising and product managers can use our results to better understand and target the audience of their products as they construct their marketing efforts with the values of the audience in mind. In particular, messages that comply with the notion of being in control should be considered in every communication channel. This way, they may increase the share of sustainable consumers.


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