scholarly journals Impact of Contaminated Land Adjoining the New Disney Theme Park in Hong Kong

2003 ◽  
Vol 9 (3) ◽  
pp. 265-280 ◽  
Author(s):  
Nelson Chan
Keyword(s):  
Hong Kong ◽  
Theme Park ◽  
Contaminated Land ◽  
Disney Theme Park

Euro Disney or Euro Disaster?

2017 ◽  
pp. 1-14 ◽  
Author(s):  
Leslie E. Grayson ◽  
Golnar Sheikholeslami
Keyword(s):  
Financial Performance ◽  
French Franc ◽  
Theme Park ◽  
The Troubles ◽  
Financial Restructuring ◽  
Disney Theme Park

This case concerns the troubles that Euro Disney experienced from the start. Euro Disney claimed that the major cause of its poor financial performance was the European recession and the strong French franc. The timing of the park's opening could not have been more inopportune. If the recession had been the only cause of Euro Disney's problems, the financial restructuring would only need to carry the park forward to better economic times. Only when Europeans began spending freely again would investors learn the answers to some uncomfortable questions: Was the whole idea of Euro Disney misconceived? Were there other fundamental cultural problems that could inhibit the park's success? Would Euro Disney fail to recover even though other European companies did? And, if so, why was the Disney theme-park concept successful in Japan and not in France?

The Big Buddha of Hong Kong: an accidental Buddhist theme park

2016 ◽  
Vol 19 (2) ◽  
pp. 168-187 ◽  
Author(s):  
Cora Un In Wong
Keyword(s):  
Hong Kong ◽  
Theme Park

scholarly journals “Authentically Disney, distinctly Chinese” and faintly American: The emotional branding of Disneyland in Shanghai

Semiotica ◽  
2019 ◽  
Vol 2019 (226) ◽  
pp. 107-133
Author(s):  
Ming Cheung ◽  
William McCarthy
Keyword(s):  
Hong Kong ◽  
Theme Park ◽  
Branding Strategy ◽  
The Us

AbstractSince the 1980s Disney has opened a new overseas theme park every decade. After finding success in Tokyo in 1983, subsequent parks in Paris and Hong Kong have struggled to profit financially and connect culturally with locals. For Shanghai in 2016, Disney utilized a new discourse for the parkʼs development and configuration termed “authentically Disney, distinctly Chinese.” In this paper, Disneyʼs emotional branding strategy for Shanghai Disneyland is analyzed using a framework of five antecedents for creating affective attachment to brands. In addition, the pragmatics of the dyadic phrase and the intertextuality of the parkʼs composition demonstrate that unlike previous international Disneylands, Disney blurred and removed cultural and contextual references to America from Shanghai in an effort to achieve resonance with Chinese visitors. The result is Chinaʼs Disneyland, not Disneyland in China. Though Shanghaiʼs revenue and attendance figures are good so far, Disney will likely face challenges to its new emotional branding strategy from within China and the US.

Disneyland in Hong Kong — Green Challenge (A)

2011 ◽  
Vol 15 (02) ◽  
pp. 177-200
Author(s):  
Terence Tsai ◽  
Shubo Philip Liu
Keyword(s):  
Decision Making ◽  
Hong Kong ◽  
Large Scale ◽  
Negotiation Process ◽  
Decision Making Process ◽  
Theme Park ◽  
Walt Disney ◽  
Government Decision ◽  
Management And Development ◽  
The Government

In mid-1999, the Walt Disney Company and the Hong Kong Government were involved in intense discussions about the possibility of building the Hong Kong Disneyland theme park on Lantau Island. This case presented detailed information about the proposed theme park and the associated decision making process with a particular emphasis on sustainable development. It also lays out the characteristics of the Hong Kong Government and Hong Kong people that might have played a role in decision making. The case includes A and B parts concerning corporate and government decision making. It firstly summarizes the negotiation process between Disney and the Hong Kong Government, and considered the environmental impact on Hong Kong. The difficulties faced by governments in making decisions about this highly visible large-scale project are described. It then explains the rationale of the government decision, which illustrates how governmental structure and culture affect the decision making process. In the end, it showed improvements in Hong Kong Disneyland with respect to sustainable management and development.

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