A critical discourse analysis of race and gender in advertisements in the South African in-flight magazineIndwe

2013 ◽  
Vol 11 (1) ◽  
pp. 3-18 ◽  
Author(s):  
M. S. Conradie
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
South African ◽  
Critical Discourse ◽  
The South ◽  
Race And Gender ◽  
And Gender

scholarly journals Let's talk madness: a critical discourse analysis of personal stories used in the Bell Let's Talk campaign

2021 ◽  
Author(s):  
Shailee Koranne
Keyword(s):  
Mental Health ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Health Awareness ◽  
Awareness Campaign ◽  
Race And Gender ◽  
Mental Health Awareness ◽  
Personal Stories ◽  
And Gender

This study analyzes a sampling of the personal stories used in the Bell Let’s Talk campaign, an annual mental health awareness campaign started in 2010 by Bell, a large Canadian telecommunications company. Using the method of critical discourse analysis, this paper discusses the ideologies regarding madness, race, and gender that inform the communications of the Bell Let’s Talk campaign. This MRP aims to create an awareness of the limitations of such campaigns and the effects that these representations may have on the way we view madness and mad people.

scholarly journals Let's talk madness: a critical discourse analysis of personal stories used in the Bell Let's Talk campaign

2021 ◽  
Author(s):  
Shailee Koranne
Keyword(s):  
Mental Health ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Health Awareness ◽  
Awareness Campaign ◽  
Race And Gender ◽  
Mental Health Awareness ◽  
Personal Stories ◽  
And Gender

This study analyzes a sampling of the personal stories used in the Bell Let’s Talk campaign, an annual mental health awareness campaign started in 2010 by Bell, a large Canadian telecommunications company. Using the method of critical discourse analysis, this paper discusses the ideologies regarding madness, race, and gender that inform the communications of the Bell Let’s Talk campaign. This MRP aims to create an awareness of the limitations of such campaigns and the effects that these representations may have on the way we view madness and mad people.

scholarly journals Fashioning the Post Colonial Reading: Cultural Representations In Vogue Mexico and Latin America and Arabia Editorials

2021 ◽  
Author(s):  
Martyne Alphonso
Keyword(s):  
Latin America ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
National Identities ◽  
Cultural Representations ◽  
Editorial Content ◽  
Visual Narratives ◽  
Race And Gender ◽  
Post Colonial ◽  
And Gender

This study analyzes regional editorial content as produced by Vogue magazine. Vogue has developed an empire comprised of 22 international editions. Vogue Mexico & Latin America, and Vogue Arabia, are the only two editions that encompass numerous countries, cultures, and voices. Using discourse analysis through a cultural studies lens, this study analyzes six editorial spreads to uncover what cultural messages are being produced, how these images impact national identities, and who is or is not represented in the fashion image. Intersections of fashion with culture, identity, race, and gender, are analyzed through critical discourse analysis to address constructions of power, specifically within a cultural and postcolonial framework. Visual narratives in Vogue Arabia and Vogue Mexico & Latin America reflect values seemingly distinct to their region, but are charged with cultural assumptions and inaccuracies. For postcolonial cultures vying for identities independent of their colonial past, these marketable stereotypes continue to suppress their structural agency.

scholarly journals Hegemoni Metroseksual dalam Iklan Grooming di Majalah FHM Indonesia

2013 ◽  
Vol 9 (2) ◽  
Author(s):  
Nobertus Ribut Santoso
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Cosmetic Products ◽  
Analysis Methods ◽  
And Gender

Abstract: This research is derived from a formulation of how FHM Indonesia magazine conducts metrosexual hegemony through grooming advertisements. This research is descriptive by using critical discourse analysis methods with the objects are grooming advertisements on FHM Indonesia magazine edition September 2008 – September 2009. The results show some forms of hegemony: men should be aware of the appearance by using cosmetic products that make them more feminine by doing face treatments, narcissistic by adopting the idols, macho who understand the appearance, and romantic by proposing the aspects of love, friendship, and gender equalization. These hegemonies push the mindset of societies to follow the lifestyle of metrosexual.Abstrak: Penelitian ini berangkat dari suatu permasalahan bagaimana FHM Indonesia menjalankan hegemoni metroseksual melalui iklan grooming. Jenis penelitian ini adalah deskriptif dengan metode analisis wacana kritis, dengan objek penelitian adalah iklan grooming di majalan FHM Indonesia edisi Sepetember 2008-September 2009. Hasil penelitian menunjukan beberap bentuk hegemoni: laki-laki harus sadar akan penampilannya dengan menggunakan kosmetik yang membuat mereka lebih feminin dengan melakukan perawatan, narsis dengan meniru idolanya, macho yang sadar akan penampilan, dan romantis dengan mengedepankan aspek kasih sayang, persahabatan, dan kesetaraan gender. Hegemoni tersebut mendorong pola pikir masyarakat untuk mengikuti gaya hidup metroseksual.

Exploring Higher Education Students’ Technological Identities using Critical Discourse Analysis

2013 ◽  
pp. 181-198
Author(s):  
Cheryl Brown ◽  
Mike Hart
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
South African ◽  
Methodological Approach ◽  
Social Identities ◽  
Critical Discourse ◽  
Education Students ◽  
Key Concepts ◽  
Analytical Device

This chapter applies a critical theory lens to understanding how South African university students construct meaning about the role of ICTs in their lives. Critical Discourse Analysis (CDA) has been used as a theoretical and analytical device drawing on theorists Fairclough and Gee to examine the key concepts of meaning, identity, context, and power. The specific concepts that inform this study are Fairclough’s three-level framework that enables the situating of texts within the socio-historical conditions and context that govern their process, and Gee’s notion of D(d)iscourses and conceptualization of grand societal “Big C” Conversations. This approach provides insights into students’ educational and social identities and the position of globalisation and the information society in both facilitating and constraining students’ participation and future opportunities. The research confirms that the majority of students regard ICTs as necessary, important, and valuable to life. However, it reveals that some students perceive themselves as not being able to participate in the opportunities technology could offer them. In contrast to government rhetoric, ICTs are not the answer but should be viewed as part of the problem. Drawing on Foucault’s understanding of power as a choice under constraint, this methodological approach also enables examination of how students are empowered or disempowered through their Discourses about ICTs.

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