Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers

2014 ◽  
Vol 8 (2) ◽  
pp. 68-77 ◽  
Author(s):  
Yiwen Zheng ◽  
Ting Chi
Keyword(s):  
Empirical Study ◽  
Purchase Intention ◽  
Environmentally Friendly ◽  
Factors Influencing ◽  
Environmentally Friendly Apparel

Explaining Purchase Intention Towards Eco-Friendly Apparel

2020 ◽  
pp. 40-46
Author(s):  
Seemant Kumar Yadav ◽  
Vikas Tripathi
Keyword(s):  
Theory Of Planned Behavior ◽  
Greenhouse Gases ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Environmentally Friendly ◽  
Health Hazards ◽  
Synthetic Fiber ◽  
Customer Demand ◽  
Textile Manufacturing ◽  
Environmentally Friendly Apparel

Textile manufacturing is one of the polluting industries contributing to approximately 1.2 billion tonnes of toxic greenhouse gases. Due to increasing consumer purchase index, companies are adopting unsustainable means like synthetic fiber and polyester, leaving tonnes of wastewater and other pollutants in order to fulfill customer demand. It leads to deterioration of the environment and causes serious health hazards. The present study addresses the issue of customer purchase intention towards environmentally friendly apparel by using the theory of planned behavior.

Environmentally Friendly Apparel Products: The Effects of Value Perceptions

2018 ◽  
Vol 46 (8) ◽  
pp. 1373-1384 ◽  
Author(s):  
Heekang Moon ◽  
Hyun-Hwa Lee
Keyword(s):  
Purchase Intention ◽  
Environmentally Friendly ◽  
Fast Fashion ◽  
Fashion Brand ◽  
Value Perceptions ◽  
Parent Brand ◽  
Premium Price ◽  
Apparel Companies ◽  
Corporate Social ◽  
Environmentally Friendly Apparel

The aim of the study was to investigate consumers' value perceptions of apparel companies' activities in regard to environmentally friendly apparel products. We recruited women living in USA to obtain 593 responses for statistical analysis of the data. The results suggest that the fit between environmentally friendly products and a fast fashion brand is important for fashion consumers, and a good fit of the fast fashion brand with sustainability causes increases consumers' perceptions of the fit between the parent brand and the sustainable extension line. Consumers' perceptions of cause-effectiveness value and monetary value of the extension line were each found to have an impact on both their purchase intention and their willingness to pay a premium price. These findings contribute to both academia and fast fashion retailers interested in corporate social responsibility.

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