Medical tourism destination image formation process: A conceptual model

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.

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Tourism Destination Image Formation

Handbook of Tourist Behavior - Routledge Advances in Tourism ◽

10.4324/9780203881804.pt2 ◽

2008 ◽

pp. 35-49 ◽

Cited By ~ 2

Author(s):

Frank Go ◽

Robert Govers

Keyword(s):

Image Formation ◽

Destination Image ◽

Tourism Destination

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Tourism Destination Image Formation

Handbook of Tourist Behavior - Routledge Advances in Tourism ◽

10.4324/9780203881804-11 ◽

2009 ◽

pp. 53-67

Keyword(s):

Image Formation ◽

Destination Image ◽

Tourism Destination

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Augmented Reality for Tourist Destination Image Formation

Advances in Marketing, Customer Relationship Management, and E-Services - Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship ◽

10.4018/978-1-5225-7766-9.ch038 ◽

2019 ◽

pp. 484-492

Author(s):

Azizul Hassan

Keyword(s):

Augmented Reality ◽

Current Literature ◽

Image Formation ◽

Destination Image ◽

Tourism Destination ◽

Tourist Destination ◽

Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation, and augmented reality (AR) can be a primal example in such context. This chapter synthesizes the functionalities of AR in tourism destination image formation. This chapter explores AR application aspects for tourism destination image formation while placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited, but the policy and structural capacities remain largely inadequate. Study upshots also show that this technology convincingly creates better perceptions leading to positive tourist destination image.

Download Full-text