Augmented Reality for Tourist Destination Image Formation

2018 ◽  
pp. 4031-4037
Author(s):  
Azizul Hassan
Keyword(s):  
Augmented Reality ◽  
Current Literature ◽  
Image Formation ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Conceptual Paper ◽  
Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.

Augmented Reality for Tourist Destination Image Formation

2019 ◽  
pp. 484-492
Author(s):  
Azizul Hassan
Keyword(s):  
Augmented Reality ◽  
Current Literature ◽  
Image Formation ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation, and augmented reality (AR) can be a primal example in such context. This chapter synthesizes the functionalities of AR in tourism destination image formation. This chapter explores AR application aspects for tourism destination image formation while placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited, but the policy and structural capacities remain largely inadequate. Study upshots also show that this technology convincingly creates better perceptions leading to positive tourist destination image.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

2019 ◽  
Vol 10 ◽  
Author(s):  
Nuria Huete-Alcocer ◽  
Maria Pilar Martinez-Ruiz ◽  
Víctor Raúl López-Ruiz ◽  
Alicia Izquiedo-Yusta
Keyword(s):  
Information Sources ◽  
Image Formation ◽  
Destination Image ◽  
Tourist Destination

Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia

2017 ◽  
Vol 3 (4) ◽  
pp. 442-465 ◽  
Author(s):  
Zurina Mohaidin ◽  
Koay Tze Wei ◽  
Mohsen Ali Murshid
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Environmental Attitude ◽  
Tourist Destination ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Relationship

Purpose The purpose of this paper is to examine the factors of environmental attitude, motivation, destination image, word-of-mouth, and perceived service quality to predict the tourists’ intention to select sustainable tourist destination. It also aims to investigate the moderating effect of knowledge on the relationship between environmental attitude and the tourists’ intention to select sustainable tourist destination. Design/methodology/approach Using survey design, 300 self-administrated questionnaires (both online/hard copy) were distributed to both local and international tourists at different tourism locations in Penang state in Malaysia. A total of 161 questionnaires were returned and analysed by using SPSS and smart PLS software. Findings The findings found that environmental attitude, motivation, and word-of-mouth significantly influenced the tourists’ intention to select sustainable tourism destination, while destination image and perceived service quality have not a significant influence in this study. Furthermore, this study proved that knowledge negatively moderates the positive effect of the environmental attitude on tourists’ intention to select sustainable tourism destination. Research limitations/implications The findings offer important managerial implications for managers of tourism destinations and decision makers in understanding what motivates influence tourists’ intention in selecting sustainable tourism destination. The research scope was limited to convenient sampling and one city (Penang). Thus, the results could not be generalised to all Malaysia or other countries. Originality/value This research contributes to extending knowledge in sustainable tourism destination in the context of emerging markets, especially Malaysia. Moreover, this study found a way to examine the relationship between the environmental attitude and tourists’ intention to select sustainable tourism destination.

RESIDENTS’ PERCEPTION AS KEY INPUT TO DESTINATION IMAGE FORMATION FOR RURAL TOURISM

2019 ◽  
Vol 1 (1) ◽  
pp. 48 ◽  
Author(s):  
Norazirah Ayob ◽  
Sherrymina Kichin
Keyword(s):  
Rural Communities ◽  
Image Formation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Destination Image ◽  
Global Marketplace ◽  
Image Creation ◽  
Conceptual Paper ◽  
Affective Components ◽  
The Village

Many rural communities in Sarawak, Malaysia rely upon and view rural tourism as an opportunity for them to generate income and gain positive benefits from the unprecedented growth in the tourism industry. With increasingly competitive global marketplace, it is very crucial for the rural communities to effectively position their destination or village based on a distinctive and appealing perception or image. Creation and management of brand image or destination image is one of the most important elements in the success of any organization or destination. This conceptual paper develops a model of destination image formation effectively for rural destination or village starting with evaluating cognitive and affective components of village image perceived by its own residents as its initial phase. Analyzing this desired image should be the key input for image formation, puttingimportance on how the residents wants the village to be perceived by the visitors/tourists.Unstructured methodology using projective techniques is suggested to obtain information from residents on traits common to their village and also to capture unique features or auras which can distinguish the actual image of the destination or village from others.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

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