Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits

Author(s):  
Jinhee Han ◽  
Wi-Suk Kwon
Author(s):  
Arjun Chaudhuri ◽  
Morris B. Holbrook
Keyword(s):  

2016 ◽  
Author(s):  
Wolfgang Fritz ◽  
Benjamin Wille-Baumkauff

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